Patagonia

@patagonia

We're in business to save our home planet.
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5.4m
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871
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Weeks posts
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An ecological renaissance is emerging along the Klamath River. We went to the source. Our Spring 2026 Journal article “The Everglades of the West” explores an underreported story at the Klamath’s headwaters, where more than 95 percent of wetlands have been destroyed. Here, farmers, ranchers and tribal leaders are working together, against all odds, to revive them. Read the full story at the link in bio. Photos: Amy Kumler, Paul Robert Wolf Wilson
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22 hours ago
Co-developed with Patagonia ambassador Josh Wharton to specifically accommodate his fix and follow technique for multipitch climbs, the Free Wall Pack is a streamlined carry for done-in-a-day objectives. The foam-wrapped body keeps your gear safe from abrasion and prevents punctures through the bag. Offset webbing loops create a very secure bucket to work from, and the oversized interior has color-coordinated gear loops and zippers to keep your stuff separated from your partner’s—because we all know it’s easier to recover at the belay if you aren’t fighting over the snacks. Check out the full Free Wall Kit at the link in bio.
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1 day ago
Babsi (@babsi_vigl ) has always been fascinated by climbing; it’s also always been about more than summiting (though she has bagged plenty of those, too). Raised in the Austrian Alps, she’s been climbing since she was a child and went on her first expedition at the age of 20. In the years since, she has explored the Himalaya, Patagonia, Yosemite, Alaska and countless other ranges around the world.   As impressive as her long list of objectives, however, are all her other roles in the climbing community: She’s also an occupational therapist who specializes in healing injured climbers; an instructor who teaches young mountaineers and mentors women in the alpine, and a professional writer who captures stories that make up the sport she loves.   “I think I’m a really curious person, and I feel there’s still so much to discover in my sport,” she says. “Even a route you’ve climbed 100 times, you can go back and find something new: it’s a different season, or you have new skills. Our planet is really big and there are so many places and communities to discover. Too many for one life.”   Excited to do some exploring with you, Babsi. Welcome to the team.
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2 days ago
“The power to stop the corporations and governments wreaking havoc on our communities and the planet must come from us, the people, speaking out and taking action together.” —Annie Leonard At a time when protest is under attack, it’s more important than ever to exercise our democratic right. Explore our new book and find ways to protest with local environmental nonprofits via Patagonia Action Works. Link in bio. Photos: Shutterstock, Surfers Against Sewage, Josué Rivas.
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3 days ago
Senior color designer Sasha Ritter Sherman explains how movement, rest, rocks and function inspired the colors for our Free Wall Kit. Check out the new gear via the link in bio.
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4 days ago
Catch of the Day: Moms that will schlep you on their back to keep doing what they love, while also keeping you fed, educated and patched up so you both don’t miss out on appreciating the beauty of this old rock we call home. We hope today is a good one out there. Photos: Sam Brown (@foxworthybrown ), Ryan Salm (@ryansalmphotography ), Andrew Burr (@andrew_burr ), Brendan Davis (@brendanpdavis )
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6 days ago
What goes into a protest? Our latest book, “Protest,” gives behind-the-scenes intel into dozens of protests, from modern day to the past quarter millennium. Take the paddle-out protesters in the UK. Organized by Surfers Against Sewage (SAS) in 2024, the annual Paddle-Out Protest drew record crowds that year, with participants demanding an end to all discharges of untreated sewage into swimming waters by 2030, increased water testing and strengthened legislation to protect the ocean. Together, the protesters reclaimed the ocean from the polluters for the day and increased public attention on water companies failing to meet Environmental Agency targets for reducing sewage spills. Learn more about other protests throughout history in the link in bio. Photos: Surfers Against Sewage
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6 days ago
“Did I just hook a bear?” Not quite. Just a chrome-bright wild steelhead fresh from the salt. A kid, a swung fly—and suddenly it’s not a joke anymore. Oly Hickman hooks up on the Dean River, with his dad there for all of it. Watch Oly’s Dean through the link in bio.
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7 days ago
Patagonia Ambassador Lor Sabourin (@lor_sabourin ) is no stranger to Sedona climbing, but the two projects they got on last fall in the “desert alpine” helped them tap into both their sharpest tactics for hard multipitch climbing, and their gratitude for being out there. “We can’t shame ourselves into having more capacity,” Lor says. “We have to figure out how to take stress out of our stress bucket instead of bullying ourselves.” Watch the full film at the link in bio.
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8 days ago
When you’re on the move all day with no shade in sight, the best sun protection is the kind that you can put on and forget about. That’s why we made Capilene® Cool Sun: our fastest-wicking tech tee ever, with 40+ UPF knit right in. Follow the link in bio to learn more about our sun protection lineup.
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9 days ago
Have you ever seen protesters portrayed as violent, unreasonable, radical or even unpatriotic? The vilification of protesters goes back to our country’s origins and is often the first step in undermining social movements, write lifelong activists Annie Leonard and André Carothers in our new book, “Protest: Respect It. Defend It. Use It.” To protect our democratic right to protest, we can start by redefining the image of the protester. This book shows thousands of protesters as they truly are: strategic, principled, peaceful and remarkably effective at winning power. Explore the book at the link in bio. Slide 1: Tennessee State Representative Justin J. Pearson (middle) was temporarily expelled from the Tennessee House of Representatives in April 2023 for leading a gun control protest on the chamber floor. Photo: Getty Images Slide 2: Nemonte Nenquimo of the Waorani Nation has faced constant opposition by the Ecuadorian government and oil companies for her work to protect her homelands in the Amazon rainforest. Photo: Amazon Frontlines Slide 3: Chicago demonstrators rally in gas masks on the first Earth Day in 1970. Photo: Getty Images
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10 days ago
Often chasing the same swell from Hawai‘i to California and down through Baja, Paige Alms (@paigealms ) makes a well-timed pit stop in Fiji. Not a bad place to cash in on what the Pacific has to offer. Photos: Sarah Lee (@hisarahlee )
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11 days ago