Colin Doherty

What is a cowboy? Grit, faith, honesty, honor, and conviction. Zac Dallas is New Mexico State University true. My honor to direct this spot for New Mexico State University on the true American West and AG student @zacdalla . Zac is at the @NMSU College of ACES, a member of NMSU Rodeo, and a top 20 Saddle Bronc rider in the world on the PRCA circuit. We had the honor of spending some time with him and now get to share his amazing story. Here is the .30 national broadcast, his full short film (4 min) is at colindirects.com. Thank you to Melissa and Justin at @nmsu marcomm for giving us the opportunity to continue to tell amazing student stories! Huge thanks to Cinematography / Edits / Color / Story crafting with me @johnbuckman and @gtswny for being all in always and creating the whole way from KY to NM. Special asst to @thejaronl for showing us the way around shooting cowboys and rodeo and all access hospitality, and his great shots too. Client: @nmsu Melissa Chavira & Justin Bannister Agency: @hookinteractive Director / Producer: @colindirects @lyonmgmt DP / Edit / Color: @johnbuckman Cam Ops: @gtswny Asst. Edit: @gtswny B Cam Ops: @thejaronl @zacdalla @nmsu_aces @nmsu_rodeo @nmsu @prca_prorodeo @doublej_sportsmedia @collegerodeo @officialcnfr @newmexicotrue @colindoherty #brandedcontent #commercialdirector #theamericanwest

Directed @VisitLEX and @teamcornett 's .30 national broadcast spot. 2023. The overall comedic and kitschy vibe of the copy delivered tops by @elliottmyoung - the resounding ROI of this overall campaign smashed expectations. I love getting into the very minute details in each scene... the past life production designer in me. Such a fun shoot thank you tremendously to the entire crew, agency, and client. Client: @visitlex Agency: @teamcornett Prod Co: @hookinteractive DP: Damian Acevedo @wme Edit: @arcade_edit Color: @company_3 Music: @marmosetmusic Producer: @gretapittard Wardrobe: @toralora

T’áá hwó’ ají t’éego.. Shiyazh Pete is why I do what I do, why I love directing - telling stories on film and the power of positivity. I just keep finding it! For New Mexico, for the Navajo Nation. This kid is something special. New Mexico State University's left tackle is dominant and you will be hearing his name on Sundays. 6'9" & 315 lbs. Are you ready for some college football???!! Chess savant, mountain man, and the only Navajo D1 lineman playing today. Shiyazh's story and 4 others for NMSU launching now. Here is the .30 national broadcast for NMSU... Catch his full short film, linked at colindirects.com Huge thanks to Cinematography/ Edits @johnbuckman , @gtswny for being all in and creating again w me the whole way! Client: @nmsu Melissa Chavira & Justin Bannister Agency: @hookinteractive Director/Producer: @colindirects DP / Color: @johnbuckman Edit/ Cam Ops: @gtswny Asst Edit: @johnbuckman B Cam Ops: @thejaronl @shiyazhpete @nmsufootball @americanindianprogram_nmsu @nmsu @ncaa #brandedcontent #commercialdirector #navajonation #shiprocknewmexico #FBS #ruidosonewmexico @colindoherty @lyonmgmt

In our third LAXLEX installment, we’re spotlighting the storytellers, producers, makeup artists, choreographers, casting directors and DPs who now call Lexington home—proving you don’t have to be in Los Angeles to create meaningful, high-level work in entertainment. Why Lexington? ✔️ Quality of life ✔️ A personal, bespoke production experience ✔️ Big-city culture, food, and music ✔️ Welcoming, best-in-class hospitality Come see for yourself how Lexington is redefining the production experience. From L.A. and interested in LAXLEX, or a Lexingtonian wanting to join our crew and talent directory? Comment below and we’ll reach out! Colin Doherty @colindirects Joe Livecchi @wrigleymedia Sven Granlund @svenfx Stephen Seidel @stephenseidel Kevin Jenkins @kevin_jenkins_choreographer

So I had this bright idea…😎 Highlighting NMSU and Danish amateur golfer Emma Bunch @emmakbunch with maybe the artsiest feel-good competitive drive / golf spot ever made. Stayed tuned #commercialdirector #nmsu #commercialproduction #brandedcontent #lamps #newmexicotrue #danishdesign

Use an umbrella #fromthesky #newmexicotrue #commercialproduction

#newmexicotrue #nmsu

Running into the man the myth the Mattress King @alex20lex this morning on early flight- both of us heading to different corners of the country to make marketing magic!!! If ya know this guy or if ya don’t- he is the best kind of human!

Thrilled and overjoyed that @hookinteractive won 11 Addys for filmmaking at the @aaf_lexington @aafnational American Advertising Federation Awards this past weekend, and to be recognized alongside so many talented creative agency minds! Our commercial and branded content films for @nmsu New Mexico State University won multiple accolades, including Best Video, The Mosaic Award, 6 Gold, and 3 Silver Addy Awards. These wins reflect the dedication, meticulous process, and commitment to innovative storytelling for brands through film that define our team. Huge thanks to the remarkable #NMSU leadership of Justin Bannister and Melissa Chavira for their unwavering support and trust in our creative vision. Heartfelt gratitude to @shiyazhpete , @zacdalla , @jeonaibatista , @celly.belly_ , and Celina Rodriguez for allowing us to bring your stories to life! Tremendous thanks to our exceptional Hook crew of @johnbuckman , @gtswny , @callawaystivers , and @thejaronl who never stopped pushing for excellent work and the highest of ceilings. And to my sweet wife Karla and my 3 kiddos for unwavering support! A big thank you to AAF Lexington and the esteemed judges for providing a platform for creatives to shine and showcase our work. This marks the second year Hook has won Best Video and The Mosaic Award for diverse storytelling. Explore the winning videos at colindirects.com and hookusall.com to witness our passion for storytelling through film! #aaf #adawards #addyawards #addys #commercials #filmmaking @filmlexington @visitlex @lyonmgmt #newmexicotrue #nmsu I

Looking back at some 2024 New Mexico good times w good pals and exceptional filmmakers @johnbuckman @gtswny @thejaronl @nmsu @nmsurodeo @zacdalla

First generation student Celina Rodriguez knows that animals can hear us. That is why she is on her journey to become a veterinarian at New Mexico State University. From the Northern New Mexico town of Sile, Celina is a first community member to attend college. She has the smarts, drive, passion, and heart to make change in the world. An ACES Ambassador, she is instrumental in creating a nest for new incoming students and sharing her passion for agriculture and animals. Here is her .30 broadcast spot, and please watch her full 4 minute film at: colindirects.com Thank you to Justin Bannister and Melissa Chavira at @nmsu marcomm for giving us the opportunity to continue to tell amazing student stories! Huge thanks to Cinematography / Edits / Color / Story crafting with me @johnbuckman , and @gtswny for cinematography / edits and being all in always and creating the whole way from KY to NM. Special asst to @thejaronl for getting some amazing shots near Sile and Santa Fe and going the extra mile, as he always does! Client: @nmsu Melissa Chavira & Justin Bannister Agency: @hookinteractive Director / Producer: @colindirects @lyonmgmt director rep US DP / Edit / Color: @johnbuckman Cam Ops: @gtswny Asst. Edit: @gtswny B Cam Ops: @thejaronl @nmsu @nmsu_aces @newmexicotrue #veterinarian #veterinarianlife #silenewmexico #newmexicotrue #brandedcontent #commercialdirector #theamericanwest #lyonmgmt #brandedcontent

Just finished another run down to Boone NC. Temps are dropping still lots of needs…. Thanks everyone!