Code and Theory

@codeandtheory

Technology-First Creative Agency šŸ’”50% Creatives • 50% Engineers šŸŒŽ Located Across the Globe šŸ‘‡ Check out our latest work
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Weeks posts
NETWORKING SHOUTOUT: PARTICIPATING COMPANIES Tomorrow at DIS:PLAY, Cornell Tech’s Creative Tech Summit, we’re kicking things off with Studio Networking Hours (12:00 - 12:45 PM) — a chance to connect directly with some of NYC’s most exciting creative studios and companies before the panels, workshops, and keynotes begin. šŸ’„Reserve your spot (link in bio) Meet the studios/companies joining us: @ericformanstudio was founded in 2003, and in 2012 was invited to be a founding member of New Lab, a next generation innovation space in the Brooklyn Navy Yard. His studio’s design practice specializes in the latest interactive experiences and digital fabrication techniques for diverse clients. @codeandtheory pioneers new ways of working at the intersection of creativity, technology, and emerging AI-driven practices. They build systems, tools, and experiences that help brands and organizations adapt to rapidly evolving digital landscapes, combining strategic thinking with innovative experimentation. @chance_vision is an AI-Powered Visual Search Agent. Snap a photo of anything—art, architecture, nature—and instantly uncover the whole story. Chance’s mission is to make art and imagery more accessible, meaningful, and inspiring for everyone. @artboundinitiative is a global internship program for creatives. Their goal is to support students in the creative industries by providing the opportunities, network, and skillsets required to secure an internship and start their career. @savoir.faire.nyc is a holistic creative studio based in Brooklyn, NY. They use the purpose of design and the power of tech to bring next-gen brands to life, craft compelling digital experiences and tell stories through memorable still & motion content. @maquillar.studio specializes in crafting Virtual Try-On (VTO) and social augmented reality (AR) solutions that elevate digital shopping experiences for beauty and fashion brands. Their technology helps brands offer immersive, personalized, and shareable experiences, boosting engagement and driving sales. šŸ“ Cornell Tech, Roosevelt Island šŸ“… May 13th | Networking starts at 12:00 PM
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Text prompts and chatbots might just be the ā€œvolume knobā€ phase of AI. Comfortable. Familiar. But probably not the final interface. On the 50th episode of the ON_Discourse podcast, we discuss what happens when hardware finally catches up to software — and why the future of computing may look a lot less like staring down at little square boxes all day. Listen or watch the full episode on Spotify. #chatbots #ai #futuretech
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FINALIST @shortyawards ā­ļø Directed by @its_sharon_chetrit audio by @supernormal.audio
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Thank you @codeandtheory and @sportbeachco for hosting us at the @adobe Summit last week! Great conversations about the need for more investment in women’s sports (particularly in niche sports like table tennis!!), the influence of AI on the sporting world, and what it takes to stay at the top of your game no matter what industry. Last but definitely but not least, got to showcase some exciting table tennis matches with @terrellowens @danandtheory and ofc mi chica @danielyrios šŸ“šŸ”„ šŸ“ø by @chrissant1104
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We brought @sportbeachco to #AdobeSummit this week. Connections, conversation, and lots of inspiration. Innovation is a team sport. And it starts with @adobe ✨ #SBAdobeSummit
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What an incredible honor to be part of the @codeandtheory booth at the @adobe Summit in Vegas! šŸ“ I had the fantastic opportunity to meet and play with @danandtheory , @terrellowens , and my girl @lilyyz šŸ“. Huge thanks to @jessiefun for all her incredible support ā¤ļø and @sportbeachco for the opportunity. Pictures from the best: @chrissant1104 šŸ“ø
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How do you build loyalty that outlasts the big moment? @warriors Bryan Strauss says it’s all in authenticity and consistency in the ways you engage with your audience šŸŽ¤ #SBAdobeSummit #AdobeSummit
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It’s official—I’ve traded football for ping-pong, JUST for the day because I’m ALL PICKLEBALL. šŸ˜‚ This week, I joined the @codeandtheory team at Adobe Summit for several discussions on how Al and technology are shaping fandom, alongside industry legends like Dan Gardner (NFL’s Rangan Anandan), Adobe’s Hannah Elsakr, Olympian @lilyyz , international tennis table pro @danielyrios , and others. Of course, it was time to showcase our table tennis skills. Daniely and I faced off against Lily and @danandtheory in a thrilling match. The results were unforgettable—you had to be there to witness it! A huge thank you to the team @codeandtheory , Sport Beach, and Stagwell for their incredible hospitality. #fyp #tabletennis #AI #business #adobesummit
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🚨MAKE SOME NOISE GENTS🚨 to our Microsoft Campaign THE ANTHEM who just won @thewebbyawards . Had the chance to work w an INCREDIBLE n' AMAZING TEAM and you can feel it from every frame we got.
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When your work shapes skylines around the world, your digital presence should reflect it. For Skidmore, Owings & Merrill (SOM), that meant rethinking a rigid, outdated site into a more dynamic and flexible digital experience. Partnering with Code and Theory, the firm reimagined its site as a more connected, story-driven experience linking projects, people, and research into a cohesive ecosystem. Built on WP Engine, the site delivers high-resolution imagery with seamless performance, bringing its digital presence up to the level of its real-world architecture. We’re proud that this site is powered by WP Engine. Learn more about the story behind the build through the link in our bio.
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Catch @terrellowens in a panel discussion with Code and Theory CEO Dan Gardner at the @adobe Summit on April 20th in Las Vegas #LetsWinTogether
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Meet our 2026 Brand Advisory Board šŸ“ˆāœØ Executive leaders, investors, and media personalities from the world’s most influential brands join us to shape the next chapter of @sportbeachco . šŸ”—Read more about our advisors at the link in our bio.
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