ITP Media Group reaches millions of monthly readers but AI started summarizing their premium content without any source links or attribution. Instead of panicking, they rebuilt and pivoted their editorial workflow for AI discoverability.
Charlotte Cijffers, ITP’s Chief Digital Officer, shares the decisions and details behind that rebuild:
✅ How ITP restructured workflows to earn AI citations instead of just being absorbed by LLMs
✅ The role WP Engine Newsroom played in scaling output without sacrificing metadata quality
✅ Why the most important thing any content team can do right now is double down on original authority, not chase GEO shortcuts.
Watch full DE{CODE} sessions through the link in our bio!
Put your AI knowledge to the test! 📝 We sat down with one of our keynote speakers, Brian Solis, to see if you can separate reality from fiction in this quick round of Two Truths and a Lie.
Ready to cut through the noise and become an architect of the intelligent web? Join Brian at DE{CODE} - register through the link in our bio.
Let’s play Two Truths and a Lie with Liza Adams, one of our DE{CODE} 2026 keynotes.
Want to stay ahead of the machines? Don’t miss Liza’s session, "Visible, Credible, Recommended" at DE{CODE}! Register now through the link in our bio.
How are brands showing up online when half of all searches don't lead to a click? 🔍
Our Brand Manager, Caitlin Scruggs, is tuning into DE{CODE} to find out! 🚀 She’ll be tuning in for "The Marketer's Playbook for the Intelligent Web" to master the future of AI-driven search.
See you there? Register through the link our bio.
50+ releases so far and we’re just getting started! ⚡️
Ramadass Prabhakar breaks down his top picks for DE{CODE} 2026, happening next week.
Don't forget to register through the link in our bio.
Current mood: stoked for DE{CODE} 😎
We’re bringing together the best in the industry to build the future of the web. If you haven't signed up yet, what are you waiting for?
Register through the link in our bio.
Heather Brunner is officially counting down the days to DE{CODE} 2026 and after watching this, we are too. See why she thinks this is our most pivotal year yet.
Shape what's next, register now through the link in our bio.
This year’s DE{CODE} Developer track is packed with deep dives into the tools and architectures that will help you build for both human visitors and AI agents.
From the future of ACF to the unmatched flexibility of Headless, here’s a preview of what we’re bringing to the stage.
Register for free through the link in our bio.
When your work shapes skylines around the world, your digital presence should reflect it.
For Skidmore, Owings & Merrill (SOM), that meant rethinking a rigid, outdated site into a more dynamic and flexible digital experience.
Partnering with Code and Theory, the firm reimagined its site as a more connected, story-driven experience linking projects, people, and research into a cohesive ecosystem. Built on WP Engine, the site delivers high-resolution imagery with seamless performance, bringing its digital presence up to the level of its real-world architecture.
We’re proud that this site is powered by WP Engine. Learn more about the story behind the build through the link in our bio.
Our AI Trends Report for Agencies is here!
After surveying 200+ agency professionals, one thing is clear: the difference between an “AI-advanced” agency and early adopters isn’t just the tools they use, it’s who is driving the conversation.
In our latest report, we look at:
💡 The "Dual Audience" hypothesis and the shift to the Intelligent Web.
📈 Why some agencies are seeing massive impact while others stall.
📘 The new blueprint for the modern agency model.
Learn more about how agencies are navigating the Intelligent Web and read the full report through the link in our bio.
We’re helping you pull off some magic this month at WP Engine. ⚡️🧙♂️
We just dropped a massive list of updates designed to make your workflow feel like a cheat code:
✅ Page Speed Boost is now NitroPack (Automated 90+ Lighthouse scores).
✅ Local 10.0 is officially here with native Cloud Backups.
✅ White-Label Reports mean your clients see your brand.
✅ Self-Service Transfers because nobody wants to wait for a ticket at 2 AM.
Check out the video for the full sprint through our new features and the launch of our brand-new Unified Product Documentation site.
"How do you tell a story of real impact in a way people instantly understand?”
That was the challenge for Farm Africa, sharing the stories of the farmers and communities it supports while making its mission clear, accessible, and actionable online.
Inspired by the people at the heart of the work, The Web Kitchen created a more intuitive, story-driven experience with bold visuals and refined messaging that transform complex programs into a compelling narrative experience. Built on WP Engine, the site connects audiences to the human impact of Farm Africa’s work, helping drive an astonishing 94% increase in online donations and fueling real-world change.
We’re proud that this site is powered by WP Engine. Learn more about the story behind the build through the link in our bio.
