Local pride. Global presence.
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Some of my favourite shots from Arsenal’s third kit launch. Big props to @pa_salieu , the team at @the_midnight_club and to @laurenluxenberg .
Creative direction by me. 🙋🏾♂️
Pa Salieu x Arsenal third Kit. Such a pleasure to be the Creative Director on this campaign. 🙏🏾
Shot by @louisbever
Big shoutout to the crews at @the_midnight_club and Adidas on this one.
An important and considered TVC for the Premier League. 🙏🏾🚨 . A fixed camera, a genuine performance and probably the shortest script I’ve ever written.
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At some point, mental health becomes part of all our stories—whether it’s our own or someone close to us. Reaching out can feel a bit clumsy, especially for men, but asking how your mate’s really doing doesn’t have to be a big deal.
If a handful of proper conversations come out of this, we’ll count that as a win. Bell your mates. It matters more than you think.
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Director: @harry.bbarber
Talent: @ricomorris2020
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Agency: @the_midnight_club
Client director: Olivia Davies
Creative directors: 🙋🏾♂️ @cocoabutler_@lee.elliott.levy
Executive producer: @delaforbes
Producer: @shirts_ive_kicked_people_in
Strategy director: @odbpowell
Strategy lead: @aidanpanagarry
Business lead: Oliver Morgan
Account director: @georgialholgate
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Production company: ZERO 🟢 @the_midnight_club
ZERO production lead: charmerarmer
Producer: @lauraknapp26
Production manager: @danjdobrin
Production assistant: Jordan Maxwell
Location manager: Ben Carter
1st AD: @philips_nortey
Runner: benjyalfreds
Runner: Andy Pereira
DOP: @spikemorris
Focus puller: @milobrownmilobrown
Loader: @jammyburns
Playback: Tash Farrar
DIT: @colestergram
Sound recordist: Michael Kuligowski @phantom_sonix
Gaffer: @helio.ribeiro
Electricians: Sebastian Nowell, Nela Resler, James Griffits
Art director: @luciered
Buyer: Lucy Fewell
Props master: @ezzypm
Stylist: @mercedesmac
HMU: @ezove
BTS Photographer: @danielhamshere
Medic: Paul Mortimer
Security: Alan Rochester
Catering: Lords Catering
Post: @harborpictureco
Offline editor: James Littlemore
Colorist: @alexgregorycolour
Flame artist: Ahmed El Azma
Sound designer: Rachel Scott
Producer: Sarah Maerz
Post-prod coordinator: @freya_solly
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🔥