Is @eurovision outdated, or is it still one of Europe’s biggest cultural moments?
From glitter explosions and dramatic close-ups to backup dancers somehow stealing the entire show, one thing is certain: Eurovision is a maximalist’s dream. It’s one of the few global stages where different cultures come together to push the boundaries of what an iconic performance can look like.
While traditional talent shows may feel very 2010, Eurovision has somehow stood the test of time, launching or elevating artists like ABBA, Celine Dion, Olivia Newton-John, Cascada, and even Blue.
Love it or hate it, Eurovision still creates moments people talk about long after the final performance.
What do you think... does Eurovision still hold its place as a cultural phenomenon, or has it had its moment, and will you be tuning into the finale this weekend?
What are we saying? Is the @nandosuk Saka sauce hot enough??? @shaygunner_ wants to tell @bukayosaka87 he needs some more spice in the kitchen 🌶️🌶️🌶️
#sakasauce
Ciima Artist spotlight of the week → @hillarialison 💅
The Norwegian-Filipina artist is making soulful R&B that’s soft but just hits different!! Her music sits somewhere between deep self-reflection and main character energy 💅…basically the soundtrack for when you’re just chilling and vibing.
Growing up bouncing between cultures, Hillari says her music became the one place where she really felt seen and heard, and you can feel that realness in every track.
If you’re just stepping into her world, start with ‘Loyal’ (lowkey a hidden gem) and then run ‘Only God’ right after; the storytelling and vocals are straight-up addictive.
Her vibe? Journaling in the sun, staying in with a cosy blanket instead of going out, skincare and songs that make you actually feel things (but like, in a good way). Which HILLARI track are you adding to your playlist first? 👀💿
Coining the new term ‘one take wander!’ 🎥 We really challenged Hazel Rose for the Hush music video making it one take, adding dancing, full performance the entire way through, a shutter speed change all whilst wearing heels! And the result... amazing, casue she is amazing! 💃🏼 🎬
We are just starting to recover from the first weekend of @lilbieber at Coachella!! And what a performance it was!! For all of us who were teenage girls in 2010, I just know we have been bumping Baby, one less lonely girl through to Sorry since the weekend. 😂😂😂
You have to admire Justin’s journey as an artist and the world he has cultivated from such a young age. To have a cult like following from the age of 13 and not only sustain it but grow it across demographics is not an easy thing and yet he continues to do so. 🎤
We can’t wait to see who he brings out this weekend and if he switches up anything major!
Do you think it will be the same set?
After about 7 pints of Guinness, we’d probably struggle to name an iconic ad as well… 😂
But it got us thinking - what actually is the most iconic sports ad of all time?
The one we heard the most about was “Winner Takes All” by Nike. A 4-minute film, an animated version, and a lineup of some of the biggest names in football. It felt more like a short movie than an ad! And that’s probably why it stuck.
Moments like that prove great advertising doesn’t just sell a product, it becomes part of the culture.
It might actually be one of the most iconic sports ads ever made.
What’s your pick for the most iconic sports ad of all time? 👀👇
A music video without a strategy is an expensive video that won’t have any ROI.
We love music videos, it’s where Ciima started. But the landscape has shifted, and now it’s clear- the more content, the better.
In January, we collaborated with @arrdeegram to develop not just a music video, but a wider content strategy designed to drive organic traffic across his platforms. As he re-established himself as an independent artist, it was important to prioritise volume of content over ad spend and paid media.
We intended to position ArrDee as more than just a rapper, evolving him into an artist who can show up across culture that translates in many territories.
Because the reality is, how many rappers do you know that you’ve never heard speak, or never seen outside of their own environment?….Too many.
📸 @regularduke
🎥 @lukeph.46
We hit the London streets for a little market research to see what Gen Z were saying about what brands do culture best! 👀
We are seeing more brands show up consistently, listening, participating and contributing rather than just selling and thinking they are apart of the culture!
Which brands do you think are doing culture the best right now? 👀👇
A few BTS shots from our recent shoot with @lego and Khaby Lame directed by @amylouisee__
Although it was a 12-hour day, it somehow felt like 10 minutes. Days like this are a reminder of how special this industry can be- bringing together the culture of an iconic legacy brand with the new wave of global content creators.
And yes… Khaby really is just as hilarious in real life. He had the entire crew in stitches all day.
One of the more tense moments came when we filmed the actual LEGO smash. We only had two takes. Each LEGO orb took tens of hours to build, not to mention the other LEGO figurines that were part of the set. The craftsmanship and detail that went into every piece was incredible.
Safe to say… there was a collective breath held by the entire crew before that moment.
📸 @regularduke
Introducing our Artist Spotlight! 💫
The artist spotlight of the week is Fabro, an Argentinian R&B artist who is dropping music like the rent is due babes! 💅
For those who don’t know, @fabro brings smooth, emotional vibes with every track, think heartbreak, late-night feelings and a little main character energy. His music blends romantic Latin influences with R&B, inspired by artists he grew up listening to, like Justin Bieber and Chris Brown.
His journey as an independent artist has helped him carve out a style that’s both emotional and melodic, connecting with listeners through heartbreak,
late-night thoughts and all the feelings in between.
Some of his songs that are our faves are No era amor, Sexy Lady and don’t sleep on his live EP Independent Session. 👀
Which Fabro track made you start drafting baby names at 2am ? 👀 😏
HAPPY INTERNATIONAL WOMENS DAY🧞♀️💕🌸💐
There are so many women that we could thank but these women have been the true support and backbone of Ciima the last 12 months! There has been middle of the night phone calls, 5am call times for shoots, strategy sessions for incredible projects, keeping each other warm shooting outside in the middle of winter but most importantly there has been love and support through it all!
To quote our higher one 🐝 - who run then world girls🙋🏻♀️🙋🏼♀️🙋🏽♀️🙋🏾♀️🙋🏿♀️
#internationalwomansday
