CAT WALL.

Episode 10 is now live: Cat Wall on the power of writing like a human🤖 I am so excited to share this conversation with the brilliant woman, the myth, the TOV behind the enigma that is @cat_wall Cat is the copywriting queen behind some of Australia’s most celebrated and distinct brand voices, from the D&AD-award-winning Dinner Ladies and viral underwear brand Nala, to the wine gods at Good Pair Days and Troye Sivan’s luxury homewares label, Tsu Lange Yor. If you’re trying to picture the vibe that goes with that soothing ASMR tone of voice you’re hearing, she’s basically the MTV character Daria and, even though nobody asked… I’d say I’m Fran Fine from The Nanny. So we balance each other out perfectly🥰 Cat and I connected through an email exchange that I initiated by asking her to come onto the pod. She told me I came across as a little unhinged. I told her she was correct. And here we are. In this episode, we get into how Cat made the rather unusual switch from designer to copywriter after a creative director encouraged her to “just give it a go.” We also go behind the scenes on Cat’s writing process - and yes, I asked her about twenty-one questions about it. Like why is it important to say the quiet thing we’re all feeling out loud? How do you still say it beautifully when you only have three to eight words? And how do you name a metre-long hotdog and write toilet product copy in the same eight hours without the brand voices blurring together? We tackle the age-old question every studio wrestles with: when is the right time to bring a writer into a project? And, of course, the AI-sized elephant in every writer’s room right now. Cat is truly one of a kind, and I’m so grateful she shared so openly in this episode. This one’s for every writer, creative, and anyone who’s ever felt like they have no idea what they’re doing. Cat gets it. And she’d say that human vulnerability might just be one of your greatest creative strengths Listen in the link in bio wherever you get your podcasts ✨

Designers, this is a creative event that shows you their process. Branding, messaging, design and team leadership: these are just some of the topics you can expect to hear about on Thursday 12 Feb. Melbourne needs more creative events that lift the veil on how real creatives actually work. Hear from @madeleine.thommo from @superodd.studio @quanpayne from @studio.payne @cat_wall Hosted by @process__events and @_markbrown Event partner @sentiuscreative Print partner @printlogisticsau Creative events Melbourne #events #creative #event #design #brand

Hear @cat_wall open up about her process for copywriting. As an Independent Copy Director, Cat has worked with many people on various brands, including: @thedinnerladies that received a graphite pencil from D&AD for Writing for Design by @universalfavourite @tsulangeyor with @cd_and_co @intrepidtravel with @southsouthwest @cat_wall joins @quanpayne and @madeleine.thommo as speakers at Process Melbourne 003 6pm 12 Feb 2026 Howler, Brunswick Tix in bio Print Partner: @printlogisticsau Event Partner: @sentiuscreative Created by @process__events and @rightalignedacademy #creative #melbourne #process #event #creativeevent #design #copy #copywriting

You were always weird but I never had to hold you by the edges like I do now.

Sometimes you look at me like I’ve got wolf’s teeth.

You made a slow disaster out of me.

For close to a decade I’ve thought that if John Hughes wrote a (undoubtedly problematic) coming-of-age film about my life, Robyn’s “Dancing On My Own” would play in the scene when my swoopy-haired crush inevitably breaks my heart on prom night. The Jezabels’ “Disco Biscuit Love” has also briefly flittered in and out of the equation over time, but it’s now clear to me that they were both simply patient placeholders for FKA twigs’ “Cellophane”. Anyway, the two key takeaways here are, firstly, that it’s important to have deep, meaningful, pop music-based metrics by which to measure your personal growth and, secondly, this essay no one asked for is the reason I only ever allow myself 10 words for an Instagram caption.

We could slip away. Wouldn’t that be better?

Swell Season // 2019 // Biro on paper // My full piece for @exhibitionforchange last week, raising money for @wateraidaustralia . ⁣ ⁣ Thank you to everyone who said kind things, came by, donated time/dollars/dance moves c/o DJ @kyashi_orasato . To the wonderful person who bought this piece. And, of course, to @geeze__louise and her astonishing organisation, her drive, her generosity — all the good in this is because of you.✨

This guy’s up for grabs at @exhibitionforchange this Thursday 13 June, raising money for @wateraidaustralia . 6pm onwards, @glasshausdesign Inside, Cremorne. Come by, say hi, sink beers, buy art, give big, feel good.💧

A slice of the most testing thing I’ve ever attempted to draw. This piece will be up for silent auction at @exhibitionforchange next week, raising money for @wateraidaustralia . Thursday 13 June, 6pm onwards, Glasshaus Inside, Cremorne. Come by, bring some coins, buy some art, discuss the new Katy Perry track with me. It’s gonna be special.💧

Why’d you sing Hallelujah if it means nothing to you?