We talk a lot about media relations in this industry. We rarely ask the media what they think of the relationship.
For World Press Freedom Day, we surveyed journalists across Nigerian newsrooms, from legacy print titles to digital-first platforms, broadcast houses to online publications, and asked how they experience working with PR professionals.
The result is The Future of Media & PR Collaboration in Nigeria, a report built entirely on what journalists told us. What works. What doesn't. And what they believe needs to change.
The link to download the full report is in our bio.
#WorldPressFreedomDay #WPFD2026 #MediaRelations #PublicRelations #NigerianMedia PRIndustry CarpeDiem
There is a particular energy in a room where something real just happened.
Not the kind manufactured for cameras, but the kind that comes from knowing the work was done right and that every question the market could have asked had already been answered. The conversations were unhurried, and the handshakes came with weight behind them.
Sycamore entered Nigeria's debt capital markets as a first-time issuer. It left with nearly ₦7 billion in investor commitments.
#SycamoreCommercialPaper #CarpeDiem
Pen to paper. ₦6.89 billion.
Sycamore's Series 1 Commercial Paper closed at 230% oversubscribed, more than double the ₦3 billion target. For a fintech making its debut in Nigeria’s debt capital markets, this was not just a number on a page. It was the market’s own verdict, rendered after examining Sycamore closely and deciding that what it found was worth backing.
#SycamoreCommercialPaper #CarpeDiem
The room held the people who built it and the people who believed in it.
@akinmoses1@gbengamag , Daniel Anyaegbu, and Onyinye Okonji on one side of the table; Abdulateef Hussein and the BAS Capital team on the other; and, between them, a commercial paper offering that came to market seeking ₦3 billion and closed at ₦6.89 billion.
What the photograph doesn’t show is the years of work that made this room possible: the SEC licence, the governance frameworks, and the quiet, unglamorous decisions that gave institutional investors the confidence to oversubscribe by 230%.
#SycamoreCommercialPaper #CarpeDiem
Recently, Jack Daniel's hosted thirty of Lagos's most respected bartenders for a guided tasting of four Tennessee expressions, the story of the Lincoln County Process, and a craft session that put the room on the side of the bar where their instincts actually live.
#JackDaniels #LagosNightlife #BartenderCulture
@femi.leye took the evening in a different direction
Every note and string felt intentional, and every moment carried the grace of someone who knows exactly what the audience needs.
#MacallanTimelessCollectionLaunch #CarpeDiem
Service moved quietly in the background while each course carried a touch of culinary finesse, expertly paired to complement every pour of whisky.
#MacallanTimelessCollectionLaunch #CarpeDiem
The Macallan brand ambassador Adeyinka Adepetun came with his A-game, effortlessly moving between host and guide, carrying the room with ease as the evening unfolded.
#TheMacallanTimelessCollectionLaunch #Abuja #themacallanyinka
Every angle of the hall held a different moment... Guests settling in, leaning into soft conversations, and soaking in the ambience of the evening.
#themacallantimelesscollectionlaunch #macallanmoments
The guests arrived in style for Macallan Timeless Collection Launch
You could feel the quiet elegance, one that doesn't do too much… just perfect for the evening
#macallantimelesscollectionlaunch #CarpeDiem
Every year, World Press Freedom Day gets a post. This year, we’re doing something that lasts longer than a day.
We’re building The Future of Media & PR Collaboration in Nigeria report, and we want journalists to write it with us.
The survey is open now and takes a few minutes. Link in bio.
#WorldPressFreedomDay #NigerianMedia #PRInNigeria #CarpeDiem #VoicesBehindTheHeadlines
