Made In Harlem. Inspired by Senegal 🇸🇳- Les Amis you brought #AmiCole to the world.
Thank you to the moon and back! Sales officially end on September 30th on AmiCole.com.
Until we meet again, we will always hold space for you. You deserve! ✨✨✨
We are speechless! 🥹🏆🏆🏆🏆🏆✨
We’ve won our fifth @allure #BestofBeauty award for our Skin-Melt Loose Setting Powder. This feels surreal but we’re so proud of this clean, talc-free, flashback free, skin loving powder that respects your glow.
Thank you for riding with us! 🥹✨✨ Available at Sephora.com & AmiCole.com.
🏆 2022 Allure Best of Beauty Winner - Lash Amplifying Mascara
🏆 2023 Allure Best of Beauty Winner - LidJoy
🏆 2023 Allure Best of Beauty Winner - Desert Date Cream Multi-stick
🏆 2024 Allure Best of Beauty Winner - Concealer Brush
🏆 2025 Allure Best of Beauty Winner - Skin-Melt Loose Powder
Come with us behind the scenes of @emmagrede ’s inspiring and transformative podcast @aspirewithemmagrede where our CEO and Founder details the highs, lows and in between on building @byamicole .
From her NYC apartment to the shelves of @sephora nationwide - for the past six years @diarrhaxo worked tirelessly to reflect the multicultural landscape of beauty. We were never a monolith and melanin-rich was a tapestry of many shades of Brown across the world. Despite intentions to scale and evolve, Diarrha shares the context on why Ami Colé couldn’t take it “there”.
Tune into the episode on @youtube
Closing a brand you’ve poured years into is never easy. 💔 But as @diarrhaxo shares, sometimes the outpouring of support can feel like whiplash, hope, exhaustion, and everything in between.
⚡ Products flying off shelves isn’t always sustainable
⚡ Viral demand without infrastructure can’t scale
⚡ And the emotional toll on founders is very real
Being honest about the journey isn’t weakness, it’s resilience. Full episode with @Emmagrede out now on @YouTube , Apple Podcasts, and wherever you listen. 🎙✨
Les Amis - thank you for riding with us (literally until the wheels fall off). We are working through your orders as swiftly as possible. 🥰🥹🙏🏾
We are also excited to share that some of your favorites are still available on our Amazon storefront for a limited time only. We love you.
Xx
Ami Colé team
Les Amis - 😍
Thank you. We simply cannot say it enough.
Our small team has been working tirelessly to get every single order shipped from our warehouse to your makeup bag as quickly as possible. The sheer volume of orders has overwhelmed our website and warehouse - increasing our shipping time from 3-5 business days to up to 2 weeks.
I understand this is a huge inconvenience but we do ask for your grace work as fast as possible with the limited staff we have. We can’t wait to find a home on your top shelf
TDLR;
(1) Orders are taking 10-14 business days to ship.
(2) Should you have a question about your order please email ([email protected]) vs. DM as it may get lost.
(3) All orders are final
(4) We no longer have Ami Colé mailers, stickers or branded collateral and all shipments will ship in a standard cardboard.
Our Soft Shape Lip Liner was created as an ode to the girls who found their first beauty staples in the aisles of the beauty supply store. Our Lip Treatment Oil became your everyday essential, designed to glow with you.
Now both are 50% off as a thank you to the community that made these icons what they are. Your love, support, and stories have meant everything.
Shop now at
#AmiCole #BeautySupplyBabies #ThankYou
#AmiCole4Ever - the best thing ever was watching you glow over the years. As we wind down, we can’t help but smile at your Ami Colé glow ups!
For a limited time we are offering additional promos to stock up on your favorite products before September. In our hearts forever✨.
Visit for 50%
Oprah’s Favorite Thing: Desert Date Cream Multistick
#AmiCole #AmicoleBlush
This is another love letter, not a goodbye.
After four powerful & soul-stretching years, l’ve made the hard decision to wind down @byamicole . What started as a mission to create clean beauty for melanin-rich skin became a movement and a metaphoric home for so many of you (just like what my mother built with her salon). We were a brand rooted in purpose, storytelling, and the bold celebration of who we are.
Let’s not forget bomb ass products!
This moment is bittersweet. You’ve witnessed me start from a sketch in my Brooklyn apartment to the shelves of every Sephora in North America in 4 years. Thank you for everything you’ve taught me about living your dreams out loud.
Thank you to the investors who genuinely believed in me. @sephora for making a home for us. My team for the amazing work you’ve poured into this. And my community! Just wow - I have no words. Y’all did that.
To every Brown girl out there, don’t be afraid to fail out loud. Take it there! Dare to dream big! Learn, dust your self and try again. Pay it forward.
While I wait to see what the universe has in store next for me, check out @thecut for my journey to this moment.
XX
Diarrha aka your fave beauty junkie
Photo: Vanessa Lynn
@antaytay has spoken, "@byamicole has perfect neutral olive shades."
Find your perfect match with shades that celebrate every undertone! 🌈✨ At Ami Colé we understand the magic of true to skin undertones. Our Skin Enhancing Stick is the routine addition you never knew you needed.
Skin in the game. 👌🏾🙏🏾😮💨
