Mike's Story is based on real events. We told it through vignettes, metaphors, small visual gags. Partly for length, partly because animation lets you do that, so we did. Bloomberg Philanthropies' animated portrait of Michael Bloomberg, art directed by @m.a.l.i.b.oo
Full case study on Behance.
@bloombergdotorg@specialguestagram
An animated portrait of Michael Bloomberg, commissioned by Bloomberg Philanthropies. His story: where he came from, what he built, and what he chose to do with it.
Michael Bloomberg is a sharp man. During Trump's first presidential campaign, he thought Trump in command wasn't the best idea, so he ran for the presidential nomination just to weaken Trump's position. We are proud to have been part of his campaign and we completely align with his ideals.
A campaign film made at a moment when politics in the US felt like it mattered more than ever. Even if Bloomberg didn't make it, an example like him is the kind of moral compass we want for our institutions.
Black and white cel animation, drawn frame by frame.
Client: Bloomberg Philanthropies. Agency: @specialguestagram Creative Direction: @dufslam and @martin.allais Art Direction: @m.a.l.i.b.oo
Rakuten rebranded. They needed a nemonic: the short, specific moment that makes a brand recognizable in motion. We built it from their new visual system, shapes, patterns, color, until it felt like them.
Audiobooks with a voice of their own. A piece for Google Play on Android, directed by @nicocasavecchia and gracefully animated with @novenero.studio Co-produced with @brandnewschool , marking one of our first collaborations in our partnership as one of their global outposts for animation and all things design related.
Built around the idea that more stories deserve to be heard: classics, beach reads, new authors whose work might otherwise never get off the shelf.
A walk cycle. Two variations, two different ways of thinking about the same movement. We do this kind of thing to explore styles and keep the craft sharp.
Illustrated by @notflipper animated in-house. Which one do you prefer?
The 90s, grunge, Sonic Youth, David Carson, the Yosemite and ravens. That was the brief we gave ourselves when @senderfilms asked us to create the title sequence and logo for The Dark Wizard on HBO. This is how we got there.
Art & Design by: @martin.allais@alba_prado & @lifeofpaid
#TheDarkWizard
You can live the art life in pretty much everything you do, and Dean Potter proved it. An alchemist who transformed his deepest obsessions and fears into craft, carried along many dangerous adventures.
Dean’s world was complex. An artist in his own right, he built the world he inhabited with his own obsessions and dreams as the building blocks. Digging into his persona we found one of the most artistically troubled athletes of climbing. Discipline and chaos were always part of his story, and an intrinsic punk spirit that gave us the right raw material to work with.
@senderfilms brought us into Dean’s world. Projects like this one don’t happen without the right people on the other side. Music by @dandeacon@hbomax@hbodocs #TheDarkWizard
Maliboo is David Borrull, but who is David? He is the architect of movement at Brut, ensuring the frames are right, timing is happening and spacing on point. But he is also renaissance man, a jazz lover, podcast geek and an amazing illustrator. His works ranges from art to the most precise animation and comp work. A true artist, a real human. Working with him is one of those things that is hard to explain until you have done it. Fast, sharp, and genuinely fun to have around. David makes the vibe! Check some of his personal work on this post.
Part of the #brutforce. @m.a.l.i.b.oo
Google handed us their biggest design system overhaul and three months to figure out what it could become in motion. A new design language built around personalization and dynamic color. Our job was to find out how it moves, and make it work at campaign scale.
Full case study on Behance Team artists: @jerbosmans@studio_mostro@giulio_mencaroni@nine878@dansteindesign
The dream job is when the brief says: Play with it! Google gave us the Android 12 UI system and asked us to find out what it could do with it. This is our investigation before the work found its final shape for billboards, TV, in-store and online.
