NetworkB 2026 wrapped. And what a day it was.
The blurring of outdoor and mainstream culture isn’t emerging anymore, it’s already here.
In partnership with @merrelleu , we brought together some of the most influential brands and voices in the industry to discuss all things credibility, community, and what the mainstream moment really means for the sector.
Get the full lowdown on the blog. Link in bio 🔗
🎥 @commuterfilms
Introducing our 2026 client line-up - and we’re just getting started. More exciting announcements coming very soon. 👀
With briefs spanning PR & Comms, Brand, Strategy, Creative and Activation, it’s shaping up to be our biggest year yet.
DM us for more info & any media enquiries.
Fresh off the London Marathon world records, our very own @ollirobinson took that energy to @cphmarathon and clocked an incredible sub-3. 🚀
We asked Ollie to write his finish time on the side of his shoe, but he’s far too humble for that.🙃
NetworkB 2026 was a special one.
The Mainstreaming of Outdoor Culture sparked exactly the kind of conversation we were hoping for. Two panels, the industry’s leading brands and voices, and a room full of people living this shift every day.
A huge thank you to @jojo.adeyemo and @carlarunsonplants for getting us out into nature, and to everyone who contributed to the conversation: @merrelleu , @tracksmithrunning , @kneesupspace , @drapersonline , @sweatybetty , @soar_running and @kendalmountainfestival .
And to Wolverine HQ for hosting us once again.
Full round up coming soon. 👀
📸 @commuterfilms
April in snapshots 📸
The team touched down at @rideshimano HQ for a day of strategising, Will took to the stage at the @runningindustryalliance Spring Gathering, Ollie entered full activation mode ahead of @londonmarathon , and a whole lot more in between.
Here’s a look at some of our favourite moments. Swipe for highlights.
NetworkB is back for 2026, and this time we’re diving into a theme we’ve all been watching unfold - The Mainstreaming of Outdoor Culture.
We’ve got an incredible line-up of speakers from some of the most influential brands in the space including @merrelleu , @tracksmithrunning , @sweatybetty , @soar_running , @kneesupspace , @kendalmountainfestival and @drapersonline - all in one room ready to unpack where the industry is heading next.
We’re at capacity, but if you’d like to join the waiting list, send us a DM or drop a comment below.
📅 30 April 2026 📍 Wolverine HQ, London
From classroom learning to mountain reality ❄️🏔️
At the start of April we took a group of outdoor journalists to @glenmorelodge in the Scottish Highlands to take part in the Save a Life course with the @sandstone_training team, an experience designed to prepare you for the moments you hope never come but need to be ready for.
Starting indoors with the fundamentals, we quickly took those skills out into the wild, facing rapidly changing conditions, including a surprise appearance from the snow (Scotland in April😂), to put our knowledge to the test in real-life scenarios. Because when you’re out on the hill or far from help, there’s no substitute for knowing how to act in an emergency.☔🚨
It was a powerful reminder that adventure and responsibility go hand in hand and that the right preparation can make all the difference.
A huge thank you to Tim and Mike from Sandstone for leading the event, thank you to Glenmore Lodge for accommodating everyone, and to the @brandwaveteam for helping to plan and deliver such an invaluable experience.
Special thanks also goes to @ordnancesurvey for shooting some really amazing video content from the event and helping us to share it with everyone!🧡
Stay prepared. Stay safe. Look out for each other.💪
@trekandmountain@outdoorlicence@indiapaine@davywa@ailsa_sheldon@livefortheoutdoorsweb@nearlyuphill@radwisniewski@dayhike_uk
March wrapped, and what a month it’s been!
From a sneak peek of @fjallravenofficial ’s AW26 collection, to trade shows in Munich, Paris and Birmingham, plus a half marathon PB in Rome - the team has been busy across the map.
Here’s a look at some of our favourite moments. Swipe for highlights. ➡️
Coverage Spotlight 🔦
When the @financialtimes said they were putting together a piece on SOS Essentials for an adventure getaway - in print and online - there was only one thing for it: Fjällraven’s Abisko Tarp.
Great and, in this case especially, important coverage.
Thank you @adventureferg ✍️
