In Accra, designer David Kusi Boye-Doe @iamboyedoe saw possibility where others saw waste.
Surrounded by markets filled with imported second hand clothing, he began reconstructing discarded clothing into new pieces shaped by Ghanaian culture.
💡 That idea became @boyedoe_
This episode of Afreximbank Impact Stories Season 2 follows his journey from a studio in Accra to the Paris runway.
With support from Afreximbank’s @creativeafricanexus programme, Boyedoe presented his designs on one of fashion’s biggest stages, opening the door to global buyers and new opportunities.
▶️ Watch Boyedoe. Reconstructing Luxury.
Link in bio.
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À Accra, le designer David Kusi Boye-Doe a vu du potentiel là où d’autres voyaient des déchets.
Entouré de marchés remplis de vêtements de seconde main importés, il a commencé à reconstruire des pièces abandonnées pour créer de nouvelles créations inspirées par la culture Ghanéenne.
💡 Cette idée est devenue Boyedoe
Cet épisode Impact Stories - Saison 2 d’Afreximbank suit son parcours d’un studio à Accra jusqu’aux podiums Parisiens.
Avec le soutien du programme CANEX d’Afreximbank, Boyedoe a présenté ses créations sur l’une des plus grandes scènes de la mode, ouvrant la voie à de nouveaux acheteurs et à des opportunités internationales.
▶️ Regardez Boyedoe. Reconstructing Luxury.
Lien dans la bio.
#ImpactStories #GlobalAfrica #Afreximbank
It is such a deep honour to be part of the semi-finalists for the @lvmhprize . Thanks to all who have supported this dream. To see it unfold right before our eyes is nothing short of a Marvel . Ayekoo to all the exceptional semi-finalists; I can’t wait to meet you all in March. Until then, it’s back to work! After all, we have a huge competition to prepare for 😃
NEW DROP • @boyedoe_ ‘s new collection embraces the ethical elegance of restraint, clarity and fortitude, resulting in an essence that is intentionally profound and one that, speaks to the eye, but to the soul.
The collection features the brand’s signature use of ethically sourced fabrics merged with African craftsmanship to produce bold, timeless pieces with colorful details.
Shop select Boyedoe pieces now available in-store.
#ShopTheLotte #TheLotte #AfricanFashion #Boyedoe #NewDrop
