A BOND Original created for Eero Aarnio Originals, inspired by the iconic Ball Chair (1963).
The identity transforms the designer’s name into a sculptural symbol rooted in Aarnio’s playful, rounded design language. The process was built on mutual respect for the design heritage and a shared ambition: creating something timeless, honest, and unmistakably connected to the original work.
“One of the nicest moments was that the logo went on to win a D&AD Wood Pencil, which was a great recognition of how such a simple idea can carry strong impact.”
— Jesper Bange, CDO
More on our website – and more originals to come.
#bondoriginals #designstory #design #branding #designthatworks
Silver to Norrin Brand Identity and silver for Veikkausliiga Scarf Gothic—both taking top honours in Finland’s most celebrated design competition, Vuoden Huiput.
Thanks to @veikkausliiga , @wearenorrin , to our team and partners, and congratulations to all the other winning projects. See you next year @grafia_ry !
#Branding #BrandIdentity #MotionDesign #DigitalDesign #DesignAwards
Fresh out of the microwave oven: your friend for proper plant-based eating is here. Refreshed Valio Gold&Green® ready-to-eat meals — now in Finnish supermarkets. And the best part: warming up the friendship doesn’t have to take more than 3 minutes.
#packagedesign #branding #design #valio #designthatworks
We’re excited to welcome our new Marketing & Content Specialist, Nita!
In her role, Nita will shape how our work is seen and understood, uncovering our thinking, processes, and narratives behind each project, and diving deeper into the design work we do for our clients.
With a background in marketing across the fashion and music industries, she was part of the marketing team at PME Records and contributed to the fashion magazine CAP 74024 in Milan. Her practice spans content creation, visual communication, and digital marketing.
Now she’ll charge our marketing, communications and, of course, how we show up for you, our followers.
Let’s go!
#ThisIsBOND #MarketingRole #Branding #BrandStrategy #Welcome
@bond_creative has created an identity for LAB Institute of Design and Fine Arts (@muotoiluinstituutti ) that students can actively reshape.
The Finnish institution’s new visual system centres on a logo designed to behave like clay – a malleable form that continuously reforms in motion, never settling into a fixed expression. A custom digital tool lets students reshape letterforms themselves, making them participants in the brand rather than observers of it.
The type system pairs fonts from Schick Toikka – co-founded by a LAB graduate – with a bespoke typeface called Lahti Never Regular. Photography was shot by students themselves, capturing real moments rather than staged compositions. The entire system runs on a black-and-white backbone with selective accent colours, keeping space for student work to breathe.
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Explore the full case study at our link in bio.
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CREDITS
Design: @bond_creative
Brand: @muotoiluinstituutti
Typography: @schicktoikka
Director: @iirissjoblad
Photography: @kimmosyvari , @triljoona and Valtteri Haverinen
Lastly in our series of @muotoiluinstituutti posts we have @masalin72 at the Fiskars Village.
Once again we start with stills.
Portaits of Petteri Masalin captured by @valtterijuho , once again.
The concept was created by @bond_creative
Next in our series of @muotoiluinstituutti themed posts is lovely and talented @veziko . Let’s start with the stills.
@valtterijuho captured some portraits of Marina for the campaign.
The concept was created by @bond_creative
Our typeface for @veikkausliiga —the top tier of Finnish men’s football—has been shortlisted for the Creative Review Annual Awards in the Type Design category. Inspired by the football fan scarf, it translates the emotion and communal energy of the game into a functional typographic system.
Thanks to @creativereview and congratulations to all the other shortlisted studios.
#TypeDesign #Branding #CreativeReview #DesignAwards
