1 milllion views in 1 week. ⚡
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That kind of response doesn’t happen by accident.
We built a bedroom set inside Fender HQ and teamed up with @mother_vulture to launch the new Gretsch Streamliner and Electromatic Jet Collection.
This campaign was about shifting perspective. Showing that Gretsch isn’t a relic from the past, but a force built for what’s next.
(And yeah, kicking a TV really drives that home.)
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Crew
Director @blakeclaridge
Creative Producer @jemma.levine
Executive Producer @philmedders
DP @imtheshit
Cam Assist @zakathorpe
Creative Director @tom.stani
Gaffer @redroadproductions
Spark @redroadproductions
Editors @hanshootsfirst
Prod Co. @gusto.film
Client @officialgretsch
The Unlikely Way - a film that proves luxury can have a sense of humour.
Made with our friends at Magick for the brilliantly offbeat team at @studio.underd0g - this one celebrates craftsmanship and chaos in equal measure, directed by our very own @blakeclaridge
Part Willy Wonka, part Wes Anderson, it takes viewers inside a “watchmaking facility” where precision meets pink lemonade, flamingo feathers, and a few tears (literally). Founder Richard Benc and his real team star as themselves - with a cheeky cameo from Justin Hast.
Shot in @york_road_studio , we built and rebuilt worlds overnight, wheeling in paintable flats and handmade props to craft something that felt as tactile and playful as the brand itself.
It was an ambitious budget but that became the magic. Constraints shaped the style, and the result feels reflects the brand - bold, charming, and wonderfully unexpected.
Client @studio.underd0g
Prod Co. @gusto.film
Crew
Director @blakeclaridge
DP @tom.stani
Executive Producer @philmedders
Producer @jasmine_producer
Art Director @fainche_mc_ardle_
Art Assistant @melevansartworker
Gaffer @redroadproductions
Spark @georgie_callaghan_
1st AC @danzigg
HMU @ellienightingalemakeup & @elloiseindiaweddings
Editor @mitch.edit
Colourist @hansquires
Director: Me
DOP : @fish_vizion
Editor : @flauraatkinson
Colourist : @jessjinx.color
US Producers : Christine Park & Jordan Owen
UK Producer : Viggo Blegvad
US Service Production Company : @sixtwentysixco
Production Design : Tricia Robertson
Wardrobe : Ami Goodheart
Make Up & Hair : Rasheeda Ameera
Steadicam : @lukerihl
Actress / Dancer: @katiemalia
Higgidy Pies
Conjured this one up for the brand as I loved their pies but felt like they needed something fresh to compete with a world at the end of a click.
Shot in a tiny studio against a tv screen, no kitchens involved.
Production Company @gusto.film
#foodandwine #pies #greattaste
