“No one could pick the Probat roasts from the Bellwether roasts.”
Tom Flawith, Head of Operations at @squaremilecoffee , shares what happened when their team blind-cupped Heza Hills—roasted on Bellwether—next to their Probat roasts.
The result? Most of the team chose the Bellwether.
📽️ Watch the full interview on our website to hear the story behind the table and what it means for the future of roasting.
🔗 Link in bio.
#TomFlawith #JamesHoffmann #SquareMileCoffeeRoasters #BellwetherCoffee #HezaHills #ShopRoaster
What happens when one of the world’s most respected roasters tries a new way to roast? 🤔
Bellwether teamed up with the renowned @squaremilecoffee —co-founded by James Hoffmann—to put our all-electric, ventless Shop Roaster to the test. The result? Heza Hills ☕️✨ A limited release coffee from Burundi, roasted 100% on Bellwether and bursting with notes of orange, honey, and hibiscus.
To celebrate the collaboration, we’re giving away five bags of Heza Hills plus a limited-edition Shop Roaster pin!
How to enter:
⚡ Head to our website (link in bio) and fill out the form – that’s it!
⚡ Bonus entry if you tag a friend in the comments below (one tag per comment).
Winners will be selected at random and notified via email. This giveaway is open from July 15–20, only to people in the USA and Europe.
Don’t miss your chance to taste the future of coffee roasting!
#HezaHills #SquareMileCoffeeRoasters #BellwetherCoffee #JamesHoffmann #ShopRoaster
As the coffee industry continues to evolve, we partnered with Square Mile Coffee Roasters to put the Bellwether Shop Roaster to the test. ⚡️
They roasted a coffee they know intimately—Heza Hills—and blind cupped it alongside roasts from their own production roaster.
☕️ The result? Most of the team preferred the Bellwether roast.
Watch the full interview with James Hoffmann and the Square Mile team as they reflect on the process and share their thoughts on where coffee roasting is headed.
🎥 Head to Bellwether’s website to watch the full video–link in bio.
#JamesHoffmann #SquareMileCoffeeRoasters #BellwetherCoffee #HezaHills #ShopRoaster
⚡The National Restaurant Association Show starts tomorrow!
In every kitchen, freshness is the standard—bread baked this morning, ingredients prepped daily… so why should coffee be any different? 👀
We’re bringing the Bellwether Shop Roaster to Chicago to show how coffee can be roasted in-house, on your schedule, as fresh as everything else you serve.
Stop by for a cup, see the roaster in action, and chat with the team.
🗓️ May 16–19 📍 Booth #13802 (McCormick Place, Chicago)
Excited to have Momentum Coffee joining us at the National Restaurant Association Show this year! ☕️
Momentum has been roasting with the Bellwether Shop Roaster, and they just celebrated the grand opening of their newest Chicago location — just minutes from McCormick Place 👀 We can’t wait to have them hanging with us at booth #13802 on Saturday + Monday during the show.
If you’re heading to NRAS, stop by to see the Shop Roaster in action, meet the Momentum team, and taste coffee roasted fresh on the floor.
📍 Booth #13802 (McCormick Place, Chicago)
📅 May 16–19
Our second Bellwether has arrived at HQ🤎
Every detail of HQ has been built around craft, and roasting is a huge part of that. Adding another Bellwether gives us more room to develop, experiment and roast even more coffee in-house as we grow.
We cannot wait for you to experience it all soon☕️
#roastedinhereford #bellwether #hereford #roastery #beantocup
Happening today! Join us live with High Grade Coffee 🇬🇧
We’ll be chatting with Liam about roasting in-house, building consistency, improving margins, and growing a retail coffee program in the heart of East London’s Brick Lane.
🗓️ Today at 6pm UK / 7pm CET / 10am PST
Stick around for real-world insights and a live Q&A.
🔗 Register through the link in bio!
☕⚡ Ask the Coffee Team Webinar — live this Tuesday!
Join Bellwether’s coffee team for a conversation on sourcing, roasting, marketplace insights, and what it takes to build a successful coffee program.
Whether you’re just getting started or refining your roasting strategy, this session is packed with practical insights from the people behind the coffee 👀 Plus, ask your questions live during our Q&A.
🗓️ Tuesday, May 12th at 11am PST / 1pm CT / 2pm EST
🔗 Register through the link in bio!
☕🇬🇧 Join us Monday for a Customer Spotlight Webinar with High Grade Coffee!
We’ll sit down with Liam to talk about how Bellwether has impacted their margins, consistency, control, and retail coffee program. All from their beautiful café in the heart of East London’s iconic Brick Lane — which is also just steps away from where the London Coffee Festival will take place next weekend. 👀
🗓️ Monday, May 11th at 6pm UK / 7pm CET / 10am PST
Stick around for insights, real-world experience, and a live Q&A.
🔗 Register through the link in bio
Freshly roasted, right here in the South Loop. ☕️💨
We’ve officially moved our @bellwethercoffee Roaster into its new home at 1900 S. State St.! Yes, we’re roasting our coffee in-house to ensure every cup you drink is as fresh as it gets. 👌🏽
Come see the roaster in action tomorrow at our Grand Opening!
📍 1900 S. State St.
🗓️ Saturday, May 9th | 10 AM – 12 PM
#CoffeeShop #SouthLoop #NationalSmallBusinessWeek #ShopLocalChicago
🇹🇭 World of Coffee Bangkok — Day 1 ⚡️
So many great conversations, fresh coffee, and familiar faces from all over the world. Huge thanks to everyone who stopped by the Squeaky & Friends booth to see the Bellwether Shop Roaster in action with our partners at Meka Coffee.
And we’re just getting started 👀 More coffee, more roasting, and more fun ahead.
📍 Booth D401�World of Coffee Bangkok 2026
See you tomorrow!
💵 Can in-house roasting reduce costs?
In-store roasting offers café operators more control over their supply chains. Instead of relying on wholesalers, coffee shops can source and roast their own coffee, thereby better managing costs.
@cappujoe spoke with Michael Quigley of @quigleycoffeeco , @tracygpowell of @momentumcoffeechicago , and Michael Safarov of @teremokcoffeedesserts to learn how they have worked with @bellwethercoffee to roast their own coffee.
👉 Learn more via the link in our bio!
