With 27 years representing leading brands, we’ve developed a philosophy that guides all our work and helps brands win. We call it BCP: Brand. Community. Performance.
🤝 Community builds credibility and cultural validation.
🚀 Brand scales your story to new audiences.
📈 Performance connects it all back to commerce.
It’s not a funnel. It’s a framework that generates longevity, builds brand, and keeps an eye on the bottom line.
Tap the link in bio to learn why leading brands choose Backbone.
We are proud to be named an Honorable Mention on @outsidemagazine Best Places to Work in 2024 list 🌟
The list recognizes companies that have gone above and beyond to keep employees happy, while also encouraging them to pursue their outdoor passions.
At Backbone, we offer a hybrid work environment, paid volunteer days, dog-friendly offices, a "powder clause" that encourages weekday outdoor time, and so much more!
We're in good company—congratulations to our #clients @toadandcoclothing , who was on the list, and @first_descents , who was an Honorable Mention 💫
We're hiring! If you're interested in joining our team, check out our careers page – link in bio 🔗
We’re beyond excited to be named one of Outside’s Best Places to Work! 🎉 At Backbone, we infuse all our work with genuine stoke and always seek out ways to have fun doing what we do. Cheers to our incredible team and clients who make this journey unforgettable! 🚀
New York delivered. 14 brands, 100+ media and a room full of people who love what they do.
Thank you to everyone who made the 2026 NYC Showroom one to remember. See you next year. 🤝
Happy Mother's Day to all the incredible moms out there, especially to the ones on our team. 💐
You show up with creativity, heart and hustle. We are so grateful for you and we celebrate all forms of motherhood. We see you. We appreciate you. We're cheering you on. 🎉
🚙 Client Spotlight 🚙
This week we’re featuring @thule ! Founded in Sweden in 1942 by outdoor enthusiast Erik Thulin, the company started with a pike fishing trap before expanding its focus to the first roof-mounted ski rack. Now designing a full lineup of racks, strollers, luggage and more, Thule’s mission “Bring Your Life” still leads.
Their latest, the Thule Widesky rooftop tent, blends smart design with elevated comfort for nights off the grid, making it easier to bring your life along for the ride.
We can’t wait for NYC @thule ! 🙌
We’re turning up the volume to welcome our newest client @turtleboxaudio 🔊
Built on the bayou and made for the wild, @turtleboxaudio delivers rugged, no-compromise sound wherever the day leads. From long days on the water to nights at basecamp, they’ve redefined what outdoor audio can be.
We’re excited to support the team with PR and SEO/AEO as they keep pushing the limits of audio.
Let’s get after it. 🤝
#Client #Turtlebox #BackboneMedia
🧦 Client Spotlight 🧦
This week we’re featuring @smartwool ! Founded in 1994 by two ski instructors in Steamboat Springs, CO. In search of a solution to cold, damp feet, the first high-performance Merino wool sock was born.
Today, Smartwool brings Merino into base layers, apparel and socks built for every activity. Known for thermoregulation, moisture wicking, and odor resistance, Smartwool’s mission is to bring the benefits of Merino wool into your everyday life, so you can Go Far and Feel Good.
Check out Smartwool's newest base layer at NYC Showroom. See you soon @smartwool ! 🤝
@shibumishade just expanded beyond the beach ☀️
Meet Park Vista, a lightweight, ultra-portable shade that sets up in 2 minutes and covers up to four people. Built for parks, sidelines, backyards and everything in between.
Unlike traditional tents, Park Vista is designed to adapt. Its modular system connects multiple units, enabling shade for larger gatherings without the bulk.
🔗 Learn more at the link in bio
Happy Earth Day from Backbone 🌎
From early mornings on the trail to weekends in the mountains, the experiences we have outdoors shape the work we do every day. The outside isn’t just where we play, it keeps us connected to the communities we serve and the brands we partner with. Because protecting these places isn’t separate from the job. It’s the reason behind it.
#HappyEarthDay
✨🌸 Client Spotlight 🌸✨
This week we're featuring @merrypeople ! A gumboot brand on a mission to bring a little more Merry to your life. Born in Australia, Merry People set out to fill a gap in the market with all-weather gumboots that move seamlessly from garden to office. The result? Colorful, natural rubber gumboots that are 100% waterproof and built for everyday wear.
From farmers market roots to a global footprint across four major markets, the brand continues to prove that function and style can go hand in hand.
We're excited to see you in NYC @merrypeople ! 👋
We’re excited to welcome @pure_synergy to Backbone’s client roster. 🌿
Pure Synergy has been setting the standard in organic, wholefood-based supplements for decades. As a certified B Corp, they’re proving what it looks like to build a wellness brand with purpose.
We’re partnering across PR, community, creators and paid to help drive what’s next.
#Client #PureSynergy #BackboneMedia
