Superrrr stoked to finally be able to share this with you all, we’re now part of the Smartwool Athlete Team!
This really feels like a full-circle moment. Around this time five years ago, they sent us our first box of Smartwool socks for our Denali expedition, and now we’re part of their athlete team. The best part is, we still have some of those same socks in rotation today. It’s been Smartwool ever since.
Excited for all the miles and mountains ahead in their socks and base layers. #gofarfeelgood
Stay cool and covered with the NEW Merino Sun Hoodie. With 40+ UPF protection and the natural benefits of Merino, this new hoodie is giving summer staple energy.
✨GIVEAWAY CLOSED✨
Grab your gear, lace up your shoes and tag a friend. It’s time for the Life Time Chicago Spring Half Marathon & 5k!
We are excited to partner with Life Time events as the official sock and run apparel partner of the Life Time Chicago Spring Half Marathon & 5k. And to celebrate, we are giving away TWO entries to the race on May 17th.
Be sure to follow @smartwool and tag your running buddy in the comments to be entered to win!
Beijing showed up 🤙
Last month, our China team hit the mountains just west of the city for a 7K trail run with some good humans, great views, and plenty of miles to go around. Thank you to everyone who showed up and went the distance with us!
Some serious love went into these boxes, and we hope you feel it!
But more importantly, we hope you put everything to good use this summer… it’s shaping up to be a good one.
A big shout out to our friends @sendysauce for bringing the heat with this custom collab 🌶️
Burrito not included.
Our first Woah Drop is headed out the door.
We packed it up with a few things to keep you cool, and a few to spice things up 🌶️
🔴Are you on the list this round? Show us some love in the comments.
🔴Feeling jealous you aren’t? Stay tuned for the next round.
Next up in the scrap challenge: Smartwool’s sock and knit extraordinaire, Ella 🧶
She took a pair of old Smartwool slippers, unraveled them, re-spun the yarn, and turned them into custom mittens. While dreaming up the design, she had a realization: “Feel Good” is 4 and 4… aka perfect knuckle real estate. So naturally, she put it right where it belongs.
Same fibers. New life. Whole new story.
