Bách

Life is good

Capri X Monaco

If you’ve curated your FYP well enough, you would know that the beauty business has been on a whole other level lately—especially with the rise of men stepping into the game, intent on normalizing a new type of routine. Here, TikTok sensation @bachbuquen —one of the next-gen leaders of this makeup movement—grooms up to show us how it’s done. Straight from our upcoming VMAN 55 issue, beginning August 18, 2025. Keep up with the latest in men’s grooming at the link in bio. Pre-order your copy of VMAN 55 now at shop.vmagazine.com—or subscribe for the full year of VMAN. — From VMAN 55 Fall/Winter 2025 Issue Photography @_isaacanthony (@earlymorningriot ) Fashion Director-at-Large @nicolaformichetti Beauty Editor @thekevinponce Grooming @petergrayhair (@homeagency ) using @owayusaofficial Location @wsanyc [1] @Burberry Beauty’s Burberry Kisses lipstick in No. 106 The Red (Satin) [2] Bach wears @lamer The Moisturizing Cream [3] @maccosmetics Studio Radiance Serum-Powered™ Foundation [4] @Gucci Beauty Mascara L’Obscur in Black [5] @Burberry Beauty’s Burberry Kisses lipstick in No. 106 The Red (Satin)

MAY DIGITAL COVER: BÁCH BUQUEN The “internet’s boyfriend” Bách Buquen (@bachbuquen ) first went viral in 2024 filming himself applying makeup inside Paris’ Gare Saint-Lazare station—turning a spontaneous TikTok experiment into one of the internet’s most viral beauty moments. Since then, the French-Vietnamese creator has collaborated with the likes of MAC Cosmetics, L’Oréal, and Armani—shaping modern perceptions of masculinity through his work across global fashion and luxury. After a short social media hiatus, Buquen lands on Esquire Việt Nam’s May digital cover to discuss identity, creativity, and—publicly for the first time—his connection to his Vietnamese heritage. — “Bạn trai Internet” Bách Buquen (@bachbuquen ) nổi lên trong năm 2024 sau loạt video trang điểm giữa ga tàu Gare Saint-Lazare đông đúc tại Paris. Thử nghiệm ngẫu hứng đó biến anh thành một trong những gương mặt quen thuộc nhất của giới mộ điệu.  Kể từ đó, nhà sáng tạo nội dung mang hai dòng máu Pháp-Việt đã hợp tác cùng nhiều thương hiệu như MAC Cosmetics, L’Oréal, hay Armani, đồng thời trở thành hình mẫu thách thức những định kiến về sự nam tính trong giới thời trang và thị trường làm đẹp cao cấp.  Sau nhiều tháng biến mất khỏi mạng xã hội, Bách trở lại trên bìa digital tháng Năm của tạp chí Esquire Việt Nam để chia sẻ về bản sắc, nguồn cảm hứng sáng tạo và mối kết nối với Việt Nam của anh.   Read the full story now on the Esquire Việt Nam website. #esquirevn *** Editor-in-Chief: Dan Q. Dao @danqdao Photographer: William Ferchichi @williamferchichi at Imaj Artists @imajartists Creative Director / Producer: Lorenz Namalata @lorenznamalata Stylist: Izaake Zuckerman @izaakesouza of The Society Archive @thesocietyarchive Writer: Amanda Le @amandaischill Grooming: Timothy Aylward @timothyaylward of The Wall Group @thewallgroup Video: Rob Freedman @rbtfdm , Dustin Lee dustins.lee Shoot Assistants: Alexis Franco @alexisafranco Photo Assistants: Nic Lazo @niclazo , Joji Kurokawa @johji__ Retoucher: Kahlil Alcala @kahlilalcala , Anna Galimova @annaretouch Production: Fatbrain Collective @fatbraincollective & District One @districtonestudios Location: @mam.nyc & @phe.nyc

A night filled with magic and quiet iconic vibes

DUST ISSUE 28 – Winter 25 / Spring 26 Another Fashion Magazine That Won’t Save You (But Feel Free To Try) @bachbuquen wearing @erl and @raimundolanglois Photography @alyssakazew at @bornartistsrep Styling @jakesammis at @aframe_agency Grooming @ericka_verrett at @aframe_agency Casting Director @nicola.kast On-set Production @sarah.hallal Thanks to @mulhollandclub Pre-order on @kdpresse #dustmagazine

madhappy :): with bách <3 featuring summer classics available friday, june 20th at madhappy.com

@bachbuquen stars on this cover of the new ICON – Out soon! He started creating content on social media to share his life and passions. Then, videos of him applying foundation on the subway went viral. “After using it again and again, I said to myself, ‘It’s time to normalize male makeup.’ It’s something that can help you feel better about yourself and be more confident.” Now the TikTok idol lives between Paris, where he was born – “It’s my favorite city” – and New York, where he moved for work. And between one trip and another, he’s already come up with something new. Read our interview with him and find out more in the new ICON 98, on newsstands from June 17. Don’t miss it! Bach Buquen è il protagonista di questa cover del nuovo ICON – Out soon! Ha cominciato a creare contenuti sui social per raccontare la sua vita, le sue passioni. Poi, i video in cui si applica il fondotinta in metropolitana sono diventati virali. «Utilizzo dopo utilizzo, mi sono detto: “È il momento di normalizzare il make up maschile”. È uno strumento che può aiutare a stare meglio con se stessi, a essere più sicuri di sé». Ora l’idolo di TikTok vive tra Parigi, dove è nato – «è la mia città del cuore» – e New York, dove si è trasferito per lavoro, e tra un viaggio e l’altro gli è già venuto in mente qualcosa di nuovo. Leggete la sua intervista e scoprite di più nel nuovo ICON 98, in edicola dal 17 giugno. Non perdetelo! Bach Buquen wears @gucci Photography: @alessandro_burzigotti Styling: @edoardocaniglia Grooming: @yurinapolitanohair at @interlude_project using Fresh Skin Collection by Dolce&Gabbana Beauty Casting director: @vanessa.contini_ Production: @_mariasolepetroni_ @k448_studio Project manager: Andrea Mc Leod @andremcl Fashion contributor: @valef0x Interview by @silviaperego Location: @qvisisanacapri Editor in Chief: @andreatenerani Creative Director: @lucastoppinistudio Fashion Director:  Edoardo Caniglia #ICONmagazine #BachBuquen

First Cannes, thank you @lorealparis