And the result? This is the key art for the new HBO limited series “Rooster” starring Steve Carell! Every element of this final artwork was shot separately and composed beautifully by the folks at
@leroyandrose .
Steve Carell was photographed on a stage at
@quixotestudios last August, the day after the show wrapped. We also photographed sixteen background extras as students all carrying various props (backpacks, skateboards, cups of coffee, etc.). And we photographed the streetlamps, fall leaves on the ground, park benches and banner poles in the studio.
Then we needed to capture fall trees and college campus background plates, which had to be photographed at the same location where the series had been shot.
We sent the intrepid
@lensluthor to the University of the Pacific in September to shoot and map the buildings so that I could travel up to UOP in the fall and know which buildings had to be photographed at the right time of day to match the early-morning-backlit-in-the-fall lighting look we had created in the studio.
So…for a drizzly 48 hours in November, digital tech
@evlasic and I flew up to Stockton and hunted for trees with fall leaves, brick buildings, bell towers and a little bit of warm, backlit sunshine, after setting up shop on a couple of garbage bins.
Thank yous, bravos and cudos are due to everyone who worked on this project (and who weren’t shouted out in the previous post).
@lizlangproduction and the crew she put together for making it all happen so seamlessly!
@citizen_of_the_universe and
@reevesm2 from
@leroyandrose for carefully and methodically shaping and finishing the creative.
@danaflax , #erindenniston,
@paris.aliyazdi and
@craigcalefate from HBO who were so supportive and open to my creative suggestions.
And many thanks to #stevecarell who was such a willing subject and kept pushing his look to capture the essence of the character. Coincidentally, Steve brought that same commitment to the movie poster for “The 40 Year Old Virgin” that he and I collaborated on 20 years and four months before we worked on “Rooster” together last August.
@hob @hbomax @humorme #rooster #stevecarell