ARITHMETIC

This is a moment. Humbled to be featured on the cover of the 10 Year Anniversary edition of the prestigious London based @pulpjournal_ publication by luxury Italian paper house @fedrigoni.paper the revered @johnlw interviewed me (a career honour!!!) about our twenty year perspective on sustainability and how we have been defining the new luxury through these practices which commit to craftsmanship and quality. Deeply grateful for this recognition. - Margherita #packaging #femaledesigner #londonpackaging #Italianpackaging

ANNOUNCEMENT— Arithmetic’s sustainability packaging design for United & Free body and hair care has been short listed for TWO(!!!!) prestigious packaging design awards @thedieline Hair and skin care for all bodies. For the earth. For the ocean. We co-created a body and hair care brand intending to eliminate the amount of packaging in your bathroom by making one multi-purpose product that offers three solutions. For every 10 tonnes of sugarcane crushed, a sugar factory produces nearly 3 tonnes of bagasse waste. Made from that waste stream, we created an outer shell to protect the balm on-shelf and during shipping. The custom form of the outer packaging outlines the curvature of the vessel held within, a metaphor for transparency that is foundational to United & Free’s values. The bagasse packaging can be composted after the package is opened, closing the loop. The bottle revealed inside, flooded in the brand’s signature blue, is glass which is made from sand. It’s 100% recyclable. The lid is made from 50% post-consumer recycled plastic. Packaging that reduces waste and looks beautiful in your bathroom. #packagingdesign #thedieline #sustainablepackaging ____________ Packaging, Branding & Styling: @arithmeticcreative Photography & Styling: @_gabrielgabriel__

The Shape of Something New — Hoarding design just went up for Plenty in celebration of their soon to open Coquitlam store. An expansive signage concept spanning over 116 ft. The hoarding features large-scale editorial imagery and 3D agamograph panels that shift perspective as viewers walk by. The editorial images and agamographs celebrate the spirit of metamorphosis — embracing change with open arms. Client @getplenty Produced & Installation by @premiergraphicsinc #retaildesign #retailhoarding #fashion #hoarding #graphicdesign

Art direction, brand story telling and set design for vegan cheese @blueheroncheese w/ @_gabrielgabriel__ @sophiamacken

UNITED & FREE CAMPAIGN / Branding, Strategy, Packaging, Art Direction, Scouting, Production. ⁠ We envision an inclusive world — where expression thrives. Where humans and Earth coexist in unity. This is a mission for a healthier home. This is care for all bodies. You are welcome here. ⁠ While the journey is imperfect. Often difficult. Let’s journey towards the vision of the Super Future together. ⁠ The future is inclusive. Sustainable. The future unites. Client @beunitedandfree Campaign Strategy @arithmeticcreative Photography @darianwong Hair & MUA @erinklassenhair #Photography#BrandedExperiences #RetailBranding #RetailStoreDesign #Vancouver #ArtDirection #Humanbody #Humanform #BeautyBrand #beauty #GraphicDesignStudioVancouver #Branding#GraphicDesign #arithmetic #arithmetic #unitedandfree #Vancouver #ExperienceDesign #womenindesign #womeninbusiness #plasticfree #haircare #skincare #setdesign #creativedirection #beautypackaging #beautybranding #climatedesign #ArtDirector

ANNOUNCEMENT — Our packaging design program for Feel skincare has just won the internationally acclaimed PENTA Award. We guided the Feel skincare brand through a metamorphosis to reflect a new state of consciousness. Everything has evolved from the brand’s foundation to the formulations of its product line, and outwards to all of its expression points. What colour is your soul? What colour is the vibration of your heart? In defining an own able colour for the Feel brand, we delved inward to the souls expression and then outwardly with our print partners to develop a custom, rich and humanistic shade to emote the inner qualities of heart work. We believe in the symbiotic balance of the head and the heart. To deepen our understanding of ourselves, we must seek out information, both internally and externally to expand our capacity for understanding. This is an unending process, leading us deeper and deeper within ourselves, and we are in love with the journey of self.

Beyond proud to share that this independent Canadian design studio, female owned, completely female powered, just won an American Packaging Design Award for our work for another female owned and powered company @melanieauldjewelry 🏆 Thank you @gdusa !! // Captured by these talents: Styling @carl.ostberg Photography @gabrielccoco

All about that bottom row #shelfie. 👏🙌 We teamed up with @arithmeticcreative for our new packaging and they tell all #onthemag today. 📸: @andrewquerner #linkinbio

#regram of a beautiful shot from @monikahibbs of our antique door we found @_spacelab restoration by @milltown_contracting graphic @arithmeticcreative

Our feature wall designed and executed by super talented @arithmeticcreative amazing photography 📷 @pineconecamp #regram #eatlearngather #organic pressed #local herbs and edible flowers winners of the 2016 GDUSA Health and Wellness Design Award. Congrats to Margherita and Liz! They did all our Brand Identity and Graphic design work. We ❤️them. Highly recommend their services.

Always say yes to dancing. || Au Fait Mama Maxi Dress in Charcoal/Black Stripes || 📸 @rebeccasehn @arithmeticcreative

Shooting at @nourishvan w/ @arithmeticcreative Such a pretty space with careful attention to detail, ie the custom framed dried florals. They also offer cooking classes. Yes please.