APAX LAB

How to Use APAX LAB 💧 Same minerals. Three levels of mastery 👀 Level 1: Curious Brewer Start simple. Add a few drops straight into your cup and taste how minerals shape flavour. ☕️ Level 2: Professional Barista Blend profiles. Build recipes. Discover how minerals interact with roast style and processing. 💦 Level 3: Water Wizard Measure in g and in ppm, use the TDS meter, and design your own water. For those chasing absolute precision. Which level of brewer are you?!

The wait is over. A new era of APAX LAB begins today🚀⚡️ Inspired by mountains, our new packaging is a symbol of pushing flavour higher, sharper, clearer 🏔️ Because coffee deserves more than water 💦 it deserves minerals that unlock its full potential! 🍓🍫 This is the same APAX LAB trusted on world stages and by your local café, now dressed to climb even higher. Our mission is the same: help you Reach Coffee Climax 💥 🚀 Available today. Shop the new packaging and explore our refreshed website! 🎥 by the one and only @brewtones (not #AI) #apaxlab #waterforcoffee #reachcoffeeclimax #coffeebrewing #coffeescience #coffeecommunity #coffeeinnovation #coffeetools

🔺Introducing the APAX ION triangle🔺 Save for later and share with your friends 🙌🏼 After years of researching water’s impact on coffee attributes, we concluded in late 2021 that this effect stems from individual minerals in water—specifically, the role of each ion present. By collecting extensive data from tasting panels conducted by industry experts, we’ve crafted an accurate profile for each of these ions and their role in coffee. Each ion can bring positive attributes to coffee when used in the correct amounts. However, excessive concentrations lead to negative impacts. It’s similar to adding salt and lemon to your food: the first pinch or squeeze is generally beneficial, but as you add more, the benefits diminish until adding too much yields negative results. We focused on understanding the positives and negatives each ion can bring to coffee. This information is particularly useful when you’re trying to improve coffee. If you know which ion can make coffee sweeter or heavier, you know precisely what you should add. Conversely, if your coffee shows signs of dryness and lacks acidity because you’ve pushed the limits of ion concentration, you’ll know which ones to decrease to fix this issue. Precise knowledge about each ion’s impact on coffee flavours becomes a new tool in your arsenal—and likely the most powerful and precise one. Head to apaxlab.com or to the link in our bio 🔗 to read the full article.

APAX IN ACTION 💥 featuring @beta_coffee BETA Coffee has been using APAX since day one and has been a part of their operations. They use it across everything. Batch brews, chilled filters, iced drinks, pourovers, even pre-batched espresso. If it’s going out, it’s been tasted and adjusted. The idea is simple. Taste the coffee, see what it needs, then tweak it. When customers ask, they explain it like seasoning a soup. Taste it, figure out what’s missing, then adjust and taste again. Their go-to is JAMM and TONIK, 2 to 1. And it works well with their house water and fits most of what they’re serving. Drop by to say hi and season your coffee! 🧂

TANAT x APAX LAB Nous sommes fiers de vous présenter Lucid [2.1], un profil minéral exclusif co-créé avec @apaxlab une entreprise australienne dédiée à la conception de concentrés minéraux de haute précision pour révéler toute la richesse aromatique du café. Pensé pour compléter notre style de torréfaction propre, expressif et lumineux, Lucid [2.1] accentue la clarté des arômes, élève la brillance et affine la finale, offrant aux torréfactions claires une tasse nette, lumineuse et d’une grande précision. 📸: @hugorenoux #tanatcoffee #apaxlab #collaboration #specialtycoffee

Well.. at least he got a set of APAX minerals 👀🤷🏻‍♂️

Get a chance to become a Champion! 🏆 We are giving away 5 Apax Lab x Némo AeroPress mineral concentrates: the exact winning recipe by @nemo.pop - World AeroPress Champion! How to enter: - Make sure you follow Follow @belco.equipment and @apaxlab - Like this post and comment your go-to Apax recipe (don’t gatekeep it! 🙅🏻) - Tag at least one friend (1 comment = 1 entry) Good luck, Champions! 🤞🏼 *The giveaway will end on May 31th, 12:00pm (UTC+1). The 5 winners will be contacted by DM from this account only.

London, Némo is coming through! 🐟 We’re taking it off-site, popping up across the city with some of our favourite people. Brewing, takeovers, tastings, and a few things in between. 💦 Come say hi and hang with us! 🙌🏻

Sometimes less is more! 🙌🏻 Watch why Simon believes extracting less can bring more clarity to your coffee, and how he fills in the gaps with minerals. 💦

It takes a team 💦 From making world-winning championship water to a social media post, this is the main group behind APAX. And… we’ve got a new addition. Everyone say hi to Evelyn 👋🏼

Water makes up over 98% of every cup. It’s also the part most people overlook. On Wednesday 13 May, we’re hosting “An Introduction to Water Chemistry for Coffee” at Nostos St James’s, in collaboration with @apaxlab Six coffees. Four waters. One table. You’ll taste each coffee brewed side by side with different mineral compositions - and begin to notice how water sharpens some attributes, softens others, and at times transforms the cup entirely. No technical background required. Just a willingness to taste closely. Hosted by our team alongside Apax, this is a guided cupping designed to demystify water chemistry through your own palate, not a textbook. Open to home brewers, café professionals, and the simply curious. — Wednesday 13 May 6 — 8pm Nostos St James’s, 6 Orchard Pl, SW1H 0BF 30 seats. £15 per ticket. Head over to our website to secure your spot.

A water wizard. A champion. And now… an Oscar winner? 🤐🤣 We’re excited to be continuing our collaboration with Waved as Gold Sponsors for Simon’s Road to Worlds 🏆 Always a joy working with partners who are just as obsessed with pushing coffee forward. 🙌🏻