We launched YAMS Magazine in March of this year! It went from a small idea, to a big feeling, to something you can actually read, watch, and follow.
We started with
@iamodeal on the debut cover, and somehow unfolded into conversations and cover moments with
@isaiahfalls ,
@destinconrad ,
@tathomas ,
@zyahbelle ,
@elmiene ,
@rochellejordan , and
@jordanward . Each issue felt like a reminder that R&B is very much alive. And that R&B is very diverse. And that it deserves to be documented with care, intention, and love from people who love the genre back.
Building this from the ground up has been equal parts affirming, exhausting, and beautiful. But more than anything, it’s been suuper fulfilling. This year wasn’t about perfection for us — it was about presence. About showing up for the artists, creating a real home for this music and the people who love it.
Thank you to all of the artists, photographers, stylists, gaffers, assistants, video directors, editors, publicists, managers, and friends that helped us bring this to life.
2025 laid the groundwork.
2026 is about expansion, bigger moments, deeper stories, and taking YAMS even further.
we just getting warmed up. 🤎🍠
