This week we were delighted to share our vision for the future with a number of key partners and specialist agencies in Manchester.
Looking ahead to the next three years, we explored how we will bring our mission of growing out-of-home to life - focusing on the continued growth of place-based advertising in OOH and the role platforms like Dwell are playing in driving that momentum forward.
April campaign highlights ✨
@Burger King partnered with Star Wars to promote The Mandalorian and Grogu across our digital billboards, timed to fan moments like May the 4th and spotlighting its limited edition themed meal.
@Charlotte Tilbury promoted Pillow Talk in Bloom across our Sheffield digital 6 sheets, using close-to-store proximity to encourage in-store visits and purchase.
@TrustFord ran across our digital billboards in Carlisle and Glasgow, positioned near competitor retail areas to reach potential car shoppers.
@EE continued its digital billboard campaign with customer-led messaging to reinforce trust and consideration.
We lead the market in 8 out of 13 regions, ensuring truly national exposure. And 100% coverage in more towns than other OOH providers. All of our sites are chosen by our world-class team of development experts to build positive connections and create a more inclusive out-of-home network in every corner of the UK.
Rob Smith took some fellow Alighters on a site tour to see our screens in Warrington, Rochdale and Manchester - and the weather couldn’t have been better for it!
Join a virtual site tour here: /watch?v=o76k6tsgBS8
We enjoyed partnering with @artcrushgallery to bring Mr Doodle’s work to our roadside and Dwell networks as part of a global rollout - where he made the billboards part of the artwork itself.🖌️
We have screens in more unique places than any other OOH network, beyond major cities. From local high streets to growing regional hubs, our digital billboards put brands in front of people in more places nationwide.
We’re building the UK’s fastest growing, premium digital screen network, connecting brands with people on the move and in the places they spend their time, driving real-world impact.
See our locations here:/locations
Our screens reach over 4 million people that other OOH providers don’t.
Go by Alight reaches more people every month that other OOH providers can’t.
We’re building the UK’s fastest growing, premium digital screen network, connecting brands with people on the move and in the places, they spend their time, driving real-world impact.
We are proud to be the UK’s leading digital billboard provider, reaching nearly 33 million people every month.
Our position is supported by #1 rankings in incremental reach, unique towns, and regional coverage, demonstrating the quality of our network. Each screen is thoughtfully placed in high-traffic locations with strong dwell times and clear visibility, helping deliver both scale and impact.
‘Go’ connects brands with more people on the everyday journeys they make, whether they are commuting to work, doing the supermarket run or heading out to the cinema for the evening.
Cheers @talonooh for hosting us for the Talon Wall presentation today!
We enjoyed showcasing the effectiveness of our Dwell network, highlighting how advertising in social spaces sparks conversation and ultimately drives action.
More to come soon👊
Sam Patel Mark Coia
March campaign highlights
📈@etoro_official live across our Dwell screens, showcasing their Stocks & Shares ISA and reaching audiences where they socialise.
🍫 @kinderglobal is making an impact on our digital billboards placed near supermarkets for maximum visibility.
🚆 #RDG’s Rail Freeze national across our D6s, spotted here on a bustling Plymouth high street!
🏡 @britishgas ‘Homecare’ ad is also live across our D6 network, promoting their cover plans that help keep homes running smoothly.
@posterscopelondon@publicisgroupeuk@talonooh@omd_uk
