For Suri’s accessory unearthing, we set out to build an atmosphere that embodied the refined texture and materiality of their new 2.0 line; calm, tactile, and quietly luxurious. A relaxed morning environment emerged through warm light, powder-soft sand, and delicate surface detail.
The fine sand interaction presented a challenge at this scale, so instead of brute-force simulation, we developed a smarter Houdini approach (custom particle behavior w/layered advect fields + a little fairy dust) that delivered subtle shimmer and natural movement without weeks of sim time.
Unearthed by time, revealed by design.
Credits
Agency
DNGR | dngr.ltd
Creative Director
Sloan Anderson |
@sloan.elliot
Art Director, VFX
Alex Petrovsky |
@alexfecit
Animation
Riccardo Bottoni |
@mal_grado
Production
Alejandro Olmedo |
@hollmed
Modeling
Nicolás Robertson |
@nicordf
Additional Fluid Dynamics
Alejandro Echeverry |
@alejandro_echeverry_fxtd
Sound Design
Luca Poletto |
@polezsky
#CGIMagic #ProductReveal #SustainableLuxury #EcoInnovation #BrandStorytelling #DNGR