🏴☠️🚨
Act Accordingly.
The name of our creative studio is both a critique of the status quo and a mirror to ourselves.
We’re often told to behave accordingly.
Follow the trend.
Act normal.
But what if our ‘normal’ is actually quite absurd?
What if the status quo is the most surreal thing of all?
‘Normal’ consumption drives planetary destruction.
‘Normal’ advertising promotes fast fashion and frequent flying.
Our normal might not be so normal after all.
Our goal is to use creativity to cut through the noise.
Find the crack.
And break the pattern.
We also don’t have it figured out, but the answer must lie in the attempt.
To live honestly, and Act Accordingly.
The era we find ourselves in is defined by digital overload, constant stimulation, and rising rates of anxiety and depression. Mental health, especially among younger generations, is in rapid decline. With everything we need to take care of, we often forget to take care of ourselves. This paradox of “more” only leaves us feeling more empty within.
And so, perhaps the remedy for our overstimulated culture doesn’t lie in more modern-day solutions like pills, therapy, or coaching. Perhaps it takes shape in an ancient science.
‘A View Beyond’ peels back the layers of Westernized Yoga to reveal its spiritual and introspective origins in India and Nepal. It invites you to see the film with your heart, rather than your eyes.
Could Yoga’s transformative power help us reconnect with ourselves and the world around us?
A View Beyond | Premiere - May 2026
View the full case on our website. Link in bio.
CREDITS
Directed by @gijsranitz & @djoa_lekatompessy
The film showreel of @actaccordingly_studio
Besides strategy, branding and campaigning, we also have the urge to burn our fingers on filmmaking. This body of work captures our cinematic adventures. And perhaps also pleases your pupils.
If this happens to be the case, please don’t hesitate to reach out. Our creative studio has room again for new collaborations.
We love to make work that cuts through the clutter.
Original score by @tomek.gunzel.composer
A belated recap from months of campaigning, cuteness and chaos.
We know people vote with their instinct. So we deliberately aimed this political campaign at the gut, not the intellect. Embracing the party’s core identity: radical, green, and combative.
With 80s aesthetics, a punk soundtrack, and analog stop-motion we want to create a spark. Start a fire, convey a feeling of hope and perhaps give insight in the dawn of a new era.
For those who dream radically.
@partijvddieren . In full effect 💚🦋
A global pandemic cancels out a lot.
But it can’t kill culture.
Nightlife is this raw, enigmatic and undeniable energy. The culture is owned by its people.
When the Dutch government denied appropriate support to this form of culture, we crafted a protest narrative for @zeezout_nl and @absolutvodka that highlighted its strengths. Commentating on a force that is simply too strong to be shut down by politicians or pandemics.
You can't kill culture.
View the full case on our website. Link in bio.
CREDITS
Client: @zeezout_nl & @absolutvodka
Marketingmanager: @axellesummer
Direction, camera, edit: @djoa_lekatompessy & @gijsranitz
Written by: @jessemoes
1stAC: @martinvdrunen1ac
Gaffer: @mikedeen_lighting
Production Assistant: @0v0v0c0
3D Animation: @post.neon
Music & Sound Design: @tomek.gunzel
Narration: Ross-Mann
Silencing ads. Opening up space.
A whole country remains silent on national Remembrance Day for its WWII victims. So why aren’t the ads?
Memorials of Amsterdam is an initiative that turns outdoor adverts into respectful, interactive monuments. As you listen at a Memorial site, you might see the very building from which prisoners escaped. Or hear the story from the former Nazi cinema that was set ablaze by a freedom fighter.
These stories are too important to forget, yet are threatened with extinction. We honour them through modern day media.
Remember that place. Remember their stories.
View the full case on our website. Link in bio.
Is our planet worth saving?
As humans, we have put ourselves in an awkward position: We want to reverse climate change, but don’t want to change ourselves. Our current lifestyle causes mass-extinctions, planetary plundering and spiritual depletion. Yet, we continue our collision course of commodified consumption.
The work ‘Is our planet worth saving?’ points out both despair and hope. It reminds us that despite our deadly pollution, there are signs of life on this earth. Flowers blossom. A baby zebra is born. Leaves turn green.
We are humbly reminded that this planet, our planet, is worth saving. As are we.
The poster was a finalist in the @posters.for.the.planet competition and went on exhibition across several museums such as Artis, Design Museum Den Bosch and can now be viewed at Utrecht's municipality office.
View the full case on our website. Link in bio.
CREDITS
Copy: @jessemoes
Design: @jaysyoosterveen
