🔒 35 seats.
Soho House Berlin.
Closed room.
No vendors. No generic topics.
We present you: Mobile Growth Circle by REPLUG.
A curated group of app leaders talking about what’s working beyond Meta and Google.
Confirmed:
Wolt • Scalable Capital • Wetter
(+ more coming)
This is not an open event.
Access is selective.
⭐ if you know, you know. ⭐
👉 Request an invite: https://lnkd.in/drVsrz7m
We’re not following industry rules, we’re rewriting how these conversations happen.
Two days together as a team.
Workshops. Bowling. Italian dinner.
A networking event with great people and partners.
Fun, yes.
But also something we don’t get often when working remotely.
Time to actually sit together, talk things through, and align beyond Slack messages and calls.
Because the work only gets better when the people behind it are connected.
You feel it in the conversations.
In how decisions are made.
In how smoothly things start to flow after.
Grateful for these moments❤️
And for the people who make the work feel like this.
Not your typical “networking event.”
No small talk.
No recycled opinions.
Just people who know what they’re doing and aren’t afraid to say what actually works.
Berlin showed up.
Huge thanks to @gojampp and @singularplatform for co-hosting this with us.
More of this. Always.
#AppGrowthLeaders #MobileFirst #GrowthStrategy #PerformanceMarketing #AppIndustry #UAExperts #GrowthOperators #AppMarketing #MobileMarketing
“Just one” rarely means one
not in coffee
not in growth
In REPLUG, winning campaigns don’t come from a single idea
They come from iteration, testing, and structure
How many tests did it take to find your last winner?
Contact us: https://www.rplg.io/contact-us
🎥 App Growth Reality Check #2
User acquisition performance doesn’t always depend on traffic or creatives.
Sometimes the outcome is shaped by how well the channel aligns with the product.
In this short insight from our REPLUG video series, Supriya explains how strong OEM performance can still lead to weak business results when there’s a mismatch between targeting capabilities and product availability.
Installs and applications may grow, but if eligibility doesn’t align with the channel's operating model, KPI performance will remain limited.
🎥 Watch Supriya’s quick breakdown below.
👉 If you're evaluating how OEM or other channels fit into your app’s acquisition system, contact REPLUG: https://www.rplg.io/contact-us
#useracquisition #appmarketing #ua #performancemarketing #oem #replug
App Growth Reality Check #1
TikTok has become one of the most powerful discovery platforms for mobile apps.
But its creative logic is fundamentally different from traditional performance channels.
In this short video insight, Tuğçe explains how TikTok’s environment shapes how creatives should be designed and evaluated.
What works on other platforms doesn’t always translate directly.
Creator-led content, emotional hooks, and platform-native pacing often play a bigger role in generating meaningful user intent.
Understanding these dynamics helps transform TikTok from a testing channel into a scalable acquisition engine.
Watch Tuğçe’s quick breakdown.
👉 If you're exploring how TikTok could fit into your app’s acquisition system, get in touch with REPLUG.
https://www.rplg.io/contact-us
Our team can review your setup and help design a strategy that supports sustainable growth.
App growth ≠ just Meta & Google anymore.
We just launched: Scaling Beyond the Walled Gardens
A guide on how leading app teams are scaling through OEM, DSP, CTV, rewarded environments & alternative networks.
The open internet is the next growth frontier.
thanks to our partners: @singularplatform@youappi@gojampp@adjustcom@tryvibe.co Appier, Gamelight and Vybs
download the ebook here: https://www.rplg.io/open-internet-guide
Brand installs are not growth.
They’re the floor.
When most App Store installs come from people already searching for your brand, the app isn’t scaling. It’s simply capturing existing demand.
That’s where Ecosia was.
A strong mission.
A loyal audience.
But almost all App Store visibility came from branded search.
Together, we shifted the strategy toward capturing demand beyond the brand across the U.S., U.K., Germany, and France.
The result:
+40% non-branded installs
+30.6% organic growth in the U.K.
24K installs in the U.S. from search
In competitive categories like browsers, real growth comes from expanding visibility where users are already searching, not just where they already know you.
Full success story: https://www.rplg.io/success-stories/beyond-the-brand-how-ecosia-scaled-organic-growth-in-a-highly-competitive-market
Slides below break down how we did it. 👇
#appgrowth #aso #appstoreoptimization #mobilegrowth #appmarketing #organicgrowth #mobilemarketing #appstore
Most app teams are underperforming because there’s no clear structure behind growth.
Every week, a new trend shows up.
New channels.
New tactics.
Teams react.
They test more.
They move faster.
And outcomes get harder to explain.
For established companies, mobile’s commercial impact isn’t fully trusted.
For mature app teams, execution piles up without a clear priority order.
Marketing isn’t rocket science. But competition is unforgiving.
When growth isn’t clearly defined: what to test, what matters, and who decides, everything starts to break.
More tools won’t save it, and more activity won’t either.
Real scale comes from having one coherent system: where execution, measurement, and decisions connect.
Without that, performance doesn’t grow.
It collapses.
So the real question is: are you building clarity into growth or just reacting to the next trend?
“Quick wins” are killing your app growth in 2026.
At the App Promotion Summit Berlin, @lorenz_1987 sat down with @peggyannesalz to discuss what actually prepares app teams for what’s coming next.
No hacks.
No shortcuts.
No magic channels.
When Peggy asked what teams should focus on to be ready, the answer was simple and uncomfortable:
👉 Start with your data
👉 Make sure you can actually read it
👉 Learn how to spot the signals before you scale
Growth doesn’t stop when a channel changes.
It breaks when decisions are made without clarity.
That’s the core of how we approach 2026 at REPLUG.
Fix the foundation first. Everything else follows.
🎥 Watch the short clip
💬 Share your take in the comments
👉 Full interview link in the comments
How would you rate your own data readiness right now?
#appgrowth #growthstrategy #mobilemarketing #useracquisition #scalablegrowth #appmarketing #app
Most growth teams stare at averages.
The real problems hide in the weird stuff nobody questions.
Like: • installs peaking at 2 a.m. • perfect funnels that somehow don’t scale • “good” data that feels…off
In this short clip, @lorenz_1987 and @peggyannesalz talk about why growth breaks in the details and why teams that don’t audit their data properly end up optimizing noise.
Growth doesn’t start with expansion and new channels.
It starts with understanding what your data is actually telling you.
▶️ Watch the clip
💬 Comment if you’ve ever trusted data that later burned you
🔗 Full interview link in comments
Uncomfortable conversations, but necessary ones.
#appmarketing #MetaCampaigns #mobileapps #useracquisition #mobilemarketing #oemads #metaads
Everyone’s hyped about AI and efficiency.
Most growth teams still run on broken systems.
At App Promotion Summit Berlin, @lorenz_1987 and @peggyannesalz unpack why performance really stalls.
Tactics create movement.
Systems create progress.
Watch the conversation.
Fix the system → then scale.
