@bostonproperofficial ran their first real CTV test.
8M+ impressions. 3.25x ROAS, measured deterministically in Northbeam. And a jump in prospect audiences they hadn't seen before.
Not a vanity metric. Not a model estimate. A number they could take to leadership and build a budget case around.
Here's what made it work:
They didn't treat acquisition and retention as the same program. Two distinct audience strategies. Two different messages. One for customers who already trust the brand. One for women discovering it for the first time.
They used Klaviyo to build precision targeting on top of CTV reach. Excluded the segments they didn't need. Set it up themselves. No agency, no managed service.
"We saw a huge improvement in prospect audiences coming in year over year, and even just from when we started CTV." That's Tamara Dougherty, VP of Customer Growth at Boston Proper.
And Sheryl Clark, CEO, made the strategic call to keep it in the mix long term. "We want this to be part of our mix long term, and we know it can be with a partner like Vibe."
That's the signal. When the CEO is citing CTV as a core channel, the test is over.
Full case study in the comments.
#CTV #PerformanceMarketing #StreamingTV #Vibe
TV Advertising isn't just branding.
-> Retargeting customers using Klaviyo to drive sales on Shopify
-> Launching ABM campaigns to reach CFOs from an email list
-> Leveraging AI optimization to drive 280% ROI
... and more.
That's outcome.
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ONEHOPE Wine used Vibe for national awareness and measurable growth.
The results?
-> Creative and impactful retargeting campaigns
-> 150K+ impressions in the first two weeks
-> 13x ROI in one month
Jake and Meghan talk about how they drove measurable performance with Vibe.co.
