Ad metrics are broken. There is no truth.
Ad networks say 1 thing. App Store and Google Play data says something else. SKAN has yet another number. Your first-party data is different, and your MMP numbers are as well.
There is only, as Sara el Bachri says, triangulation.
Our CMO made an AI agent. Repeat ... our CMO made an AI agent. What does that tell us? It tells us that the AI game is changing, fast. And all of us need to adapt quickly.
We are now all managers, even if we're individual contributors. And we all have a team. A staff. Some of them might even have a heartbeat. Most of them run on electricity and a dash of ingenuity and creativity.
Check out all the details in the latest Growth Masterminds podcast!
Talk to your data. No SQL, no Python, no dashboard. Just ... talk.
Singular just built a Model Context Protocol integration with Anthropic's Claude. ChatGPT & Gemini are coming.
The power of the best AI on the planet now connects to the richest marketing data on the globe.
😳😳😳 We are blushing. WE ARE BLUSHING. 😳😳😳
Thank you G2! Thank you our most excellent customers! Thank you to the entire performance marketing industry. This is really ridiculously amazing, astonishingly cool, remarkable awesome, finger-tinglingly yummy.
No. Other. Words.
"We're going to take care of it for you."
Check out Singular director of product Lisi Gardiner explaining just 1 of the things that's awesome about our new Creative IQ suite:
"We're going to take care of it for you. We're going to pull in all that data. We're going to normalize it, clean it up, combine it with your attribution data because we are your MMP. And then at the end of the day, you have a usable report that helps you understand what creative is performing the best."
#creative #creativeoptimization #ads
In honor of all our customers and coworkers in India and abroad who celebrate Diwali, thank you! We celebrate with you and wish you both light and love. Plus, of course, a great couple of days off!
Growth is awesome, but busy work sucks. So this is music to our ears ...
"We’ve become more efficient.”
Capability and power is also important:
“I can build my own reports and do not need to rely on our BI team."
Ultimately, of course, it comes down to growth. Every marketing analytics solution needs to be tested against this benchmark.
So this is primarily what we want to see from our clients:
"We’re seeing improved ROI and general uplift in game performance."
Say what's most important FIRST. The hard truth is that people barely read, and people barely watch.
"The average view rate for videos on app product pages is just about 5%. And only about 15 % of users read app descriptions."
That's Jane Davydkina from SplitMetrics on a recent Singular webinar.
And it's a bit ouch.
That amazing video. That incredible text you agonized over.
People barely pay attention.
"More than 50 % of TikTok users, for example, skip them just after a few seconds of viewing," she adds.
Get your most important messages in first.
Earn attention for the rest.
Or, at least they heard what matters most.
Just 1 tiny change in your subscription app onboarding could boost conversions 5X ...
You'll get 80% of your trials or sign-ups in the first couple minutes after install, says Aperture CEO Hannah Parvaz.
So you HAVE to include a paywall or a trial wall in the first few minutes on onboarding!
For more, check out Singular's recent webinar on winning Q4.
