Welcoming Alfie Whiteman to the Somesuch roster for Worldwide representation
With an eye attuned to capturing moments of human connection in unseen places, director and photographer Alfie’s work is defined by a curiosity for how culture, identity and community intersect
A former professional footballer with Tottenham Hotspur, Alfie channels the discipline of elite sport into the openness of his creative practice. His video portfolio includes a cinematic observation on the World Toe Wrestling Championship for footwear brand Vibram FiveFingers and ‘Keep The Faith’, a movement-driven short on the Northern Soul community for Baracuta
He has shot stills for the likes of On and Paloma Wool, alongside ongoing personal projects, which he uses to reflect on the crossovers of sport, culture and everyday life
Alfie is also a resident DJ on NTS Radio with a monthly show ‘Sweet Tooth’
Tap the link in bio to discover a selection of his work
I know, I can hardly believe it myself, but NTS has indeed given me my own monthly show.
Like it or not, ‼️SWEET TOOTH‼️ is here to stay (for now).
If you fancy a musical ramble that might take you on an emotional rollercoaster—from the euphoria of singing “I Will Survive” alone in your living room to the tranquility of stargazing like Homer—tune in to channel 1 on @nts_radio at 6pm tonight ‼️
‼️‼️‼️PILL FACE‼️‼️‼️
Have you ever wondered, ‘How is Alfie’s skin so good? His hair & nails so healthy? He never seeming to look tired & fatigued as well as being so mentally stable?’
Well fear not, because if you have been pondering these mysteries & wanting feel more like me, you can now buy a little book containing the vitamins I take.
There are 67 pages of silly faces constructed and consumed by me, as well as a contents page where all pills are labelled.
All copies will be hand signed :)
‼️link in bio‼️
(Disclaimer: sufficient sleep, a healthy diet (one sweet treat per day allowed) and adequate exercise recommended for noticeable improvements in wellbeing)
( Book produced by @print_rich )
‘A Loan’ is the debut photobook by Alfie Whiteman, capturing the tedium, frustration and humour of living in isolation for a young adult starting to question life as a professional athlete
Back in 2022, when Alfie was still a professional goalkeeper for Tottenham Hotspur, he was out on loan at rural Swedish football team Degerfors IF. Stuck in the Scandinavian countryside - alone in a small town on the southern shore of Lake Möckeln - he started taking photographs
The result is ‘A Loan’, a beautifully illustrated book filled with surreal, funny, anxious images and diary entries from his time in Sweden
The images are filled with youthful dissatisfaction; a testament to following your own path. They capture not only the mundanity and repetitiveness of life as an athlete, but also the first steps in Alfie’s rejection of the football dream
Last week, Alfie debuted the accompanying exhibition to the book, which runs from 1 May to 27 September at OOF Gallery
Tap the link in bio to order your copy
Co-published with @oof_gallery
A few stills from the new Cloudsoma campaign for @on
Global Head of Creative: @micotoledo
Art Director: @alessandrosimon
Producer: @thejoshaidan@nat_tenzing
1st Assistant: @elliotjones.studio
Digi Assistant: @hellopedroberaldo
EP: Lole Ramirez (247)
Line Producer: Laura Vidiella (247)
Production Coordinator: Ainhoa Bllabriga
Client Driver: David Pineda
Visiting Crew Driver: Lucas Cruz
Local Crew Driver: Idoia Navarro
Location Manager: Edu Tarrado
Unit Manager: Gerard Argemí
1AC: Dani Gallardo
Wardrobe Assistant: Andrea Pi-Sunyer
Hair & Make Up Assistant: Cristina Casanova
Equipment Truck: Sergio Mateo
Motorhome: David Bonell (Keen Melon)
Pick up: Tirant Mitlles
**NEW EXHIBITION**
Alfie Whiteman: 'A Loan'
In 2025, aged just 26 and still in his prime, Tottenham Hotspur goalkeeper Alfie Whiteman retired from football. But back in 2021, he was still a professional athlete, slogging it out on loan at Swedish side Degerfors IF. Stuck out in the Scandinavian countryside – isolated, alone and bored in a small town on the southern shore of Lake Möckeln – he started taking pictures.
The result is ‘A Loan’, a photography exhibition capturing the tedium, frustration and humour of life in the middle of nowhere for an athlete who was just starting to question everything. It documents the first steps in Whiteman rejecting the football dream, and realising that there must be more to life than the same routine he'd been stuck in since childhood.
These are funny, sad, silly, angry, surreal photos filled with youthful dissatisfaction; a testament to following your own path, even when everyone thinks you're mad for doing it.
Now working as a director and photographer represented by @somesuchandco , this is Whiteman's debut exhibition. 'A Loan' runs at OOF Gallery from 1 May until 27 September 2026. The opening night, on Thursday 30 April, will see the launch of an accompanying photobook, filled with images and diary entries from his time in Sweden. Published by OOF and Somesuch Editions, this limited edition book is available to preorder from OOF.
With thanks to @salomonsportstyle for their generous support.
Football in Pakistan -
Karachi United goalkeeper Ummul Baneen kindly let me take her photograph after training last week. We spoke about our favourite goalkeeper gloves :)
From an ongoing series exploring football in Pakistan 🇵🇰
Self Portrait waking in the early hours realising I’ve just gotten another year older…. Saturday will also mark 1.5 years of Sweet Tooth… time moves fast.
‼️TUNE IN Saturday 6pm Channel 1 ‼️
@nts_radio
