REFERENCE for @off____white
“The OOO shoe evolution entails infinite possibilities, an invitation for self-expression and a rejection of daily norms.”
The studio had the pleasure of collaborating with @ibkamara to create this unique 3D experience. Now live in digital OOH screens across the world.
Direction and concept by @_reference
Sound by @joshua_taylor_earley
Agency @generalideaagency
#offwhite #artdirection #3dbillboard #3ddesign #c4d #animation #timessquare #newyork #offwhitesneakers
REFERENCE X FOOH
Fake out of home campaigns designed to stop scrolls, drive shares, and place products into culture through CGI, AI, and motion.
Developed for brands looking to move beyond traditional advertising and create visuals engineered for social reach.
#FOOH #CreativeDirection #BrandMarketing #CGIAdvertising #LuxuryBranding
Our latest collaboration with @touchland for their newest Glow Essence in Blush Rose
Developed using AI image generation to build a campaign world around a beauty launch. AI integration extends the product beyond traditional product imagery using color, texture, and atmosphere to create scalable brand visuals.
#CreativeDirection #BrandMarketing #BeautyCampaign #LuxuryBranding #AIVisuals
REFERENCE x LIQUIDS. Exploring motion, texture, and liquid as a storytelling medium.
A selection of our liquid simulation work across campaigns, products, and brand worlds where CGI becomes immersive, tactile, and built to hold attention.
#CGIStudio #3DAnimation #CreativeAgency #LuxuryMarketing #BrandCampaign
Reference explores architecture as a canvas.
A look at some of our 3D billboard work across luxury and global brands, where digital meets the real world in ways that feel unexpected, dimensional, and hard to ignore.
A mix of concepts, cities, and executions that push what OOH can look like.
#3Dbillboard #DOOH #OOHadvertising #CreativeAgency #LuxuryMarketing
Reference x METALS
An exploration of metals in 3D, surface, weight, and reflection. Built to capture precision, finish, and light in motion.
#CreativeDirection #BrandMarketing #ArtDirection #ContentProduction #LuxuryBranding
Reference x COSMETICS: A showcase of our work for brands across skincare and beauty, built in 3D.
Focused on materials, texture, and form to create high impact visuals.
#CGBeauty #3DStudio #ProductRendering
#LuxuryBeauty #motiondesign
@_reference studio for @americaneagle@sydney_sweeney Times Square 3D Billboard “Syd for Short” Summer 2026 campaign 🏖️
#3dbillboard #cgi #motiondesign #3ddesign #brandcampaign
ATTN CD’s : we’re looking for a talented creative director to join the studio and lead client projects.
Please reach out to us at [email protected] if you think this is you!
We may not be able to respond to every inquiry but we will review every applicant.
