After nearly two months in the making, our creative film is finally live. It tells the story of @lartisanparfumeur —a fragrance legend spanning half a century—showing how the continuous push beyond creative boundaries affirms that this era still celebrates the value of creativity and dedication.
A heartfelt thank you to the L‘Artisan Parfumeur teams in both China and France for their boundless openness and support for every creative decision, and to the director and animation team for their total commitment. Working on this project has given me a deeper understanding of why L’Artisan Parfumeur is L‘Artisan Parfumeur—and why its perfumers, even as they push the limits of creativity, always feel held by a quiet and steady strength. Perhaps that is the gentlest question L’Artisan Parfumeur poses to our time: when all boundaries are being broken down, can we still build a garden entirely our own—one that needs no words?
The grand exhibition “L‘Artisan Parfumeur: 50 Years of Creative Freedom”will premiere in Shanghai, unfolding a celebration across three cities worldwide through multiple interpretations.
#LArtisanParfumeur50Years
#modernweeklystyle @modernweeklystyle
Editor&Creative Director:Crystal Li
Creative: @_oliveryeung
Director:SHUSHUZHENG
Line Producer:Maggie
ArtDesigner:张可儿@Kerr 黑星
2DAnimation:@九月的Layla,@小日Dari,@wakeupcarolzzz
Cleanup&Colour:@wakeupcarolzzz ,@九月的 Layla,@小日Dari,@陈一位,@早点睡觉
Sound Design:TAl
DubbingSupervisor:金津竹
CoordinatingDirector:洛水
DubbingActress:赤须子
”The fragrance that cannot be grasped, is worn on the body.
When the archive is rebooted... when the fragrance is reshaped...“
Photography: Sky
Editor & Planner: @crystalding_li
Creative Visuals: @_oliveryeung @ Voia Studio
Writers: Wang Zi, Gu Chenxi
Makeup: @clivexiong @ S Studio
Hairstyling: @xuyouhua @ BonHair
Styling: @simonesuen
Set design: Yuen Li
Model: @joan_jay_pak @ MANWOMAN mgmt
Casting: Azin Mö
Producer: @sato_semento
Photography Assistant: Xiao Qiao
Styling Assistant: Pian Jiayao
Production Assistant: Edward
”The fragrance that cannot be grasped, is worn on the body.
When the archive is rebooted... when the fragrance is reshaped...“
Photography: Sky
Editor & Planner: @crystalding_li
Creative Visuals: @_oliveryeung @ Voia Studio
Writers: Wang Zi, Gu Chenxi
Makeup: @clivexiong @ S Studio
Hairstyling: @xuyouhua @ BonHair
Styling: @simonesuen
Set design: Yuen Li
Model: @joan_jay_pak @ MANWOMAN mgmt
Casting: Azin Mö
Producer: @sato_semento
Photography Assistant: Xiao Qiao
Styling Assistant: Pian Jiayao
Production Assistant: Edward
Creative For Modern Weekly
Balenciaga Fragrance Collection: First Global Cover
When the scent of 1947 redefines the future.
Photography: Sky
Editor & Planner: Crystal Li
Creative Visuals: Oliver Yeung @ Voia Studio
Writers: Wang Zi, Gu Chenxi
Makeup: Clive.X @ S Studio
Hairstyling: Xu Youhua @ BonHair
Styling: Simone Sun
Set design: Yuen Li
Model: Jay Pak @ MANWOMAN mgmt
Casting: Azin Mö
Producer: Satō Semento
Photography Assistant: Xiao Qiao
Styling Assistant: Pian Jiayao
Production Assistant: Edward
Creative For MW Style