Less Than Half | Art Community

@_lessthanhalf

For generations, women artists have been overlooked, undervalued, and under-collected. Let’s change that. Founded by @all.the.lady.artists
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Weeks posts
Our founder Hall @all.the.lady.artists was featured alongside some of our favourite voices in the space in this piece on the rise of women art collectors in @nytimes this week!  Women collectors are ✨seriously ✨ gathering force in the market and we feel so lucky to be meeting and guiding more and more of you within our growing membership.  Swipe for highlights from the article as well as a few of pieces from Hall’s amazing personal collection. Bonus points if you spot 12 year old Hall with her pet rabbit.  Thanks to @rpogrebin for the feature and @danielterna for the photos  #nytimes #womenartists #womencollectingwomen
129 21
2 months ago
💫Learn, Collect, and Connect 💫 #lessthanhalf #womenshistorymonth #womencollectors #womenartists #womeninspiringwomen
17 0
1 month ago
Many thanks to Hall, Felicia, and the entire Less Than Half team for hosting their May Mixer at CHART last week. We were happy to welcome a community dedicated to advocating for women in the arts, and to share the evening together for Whitney Oldenburg’s exhibition, hardening the braces.⁠ ⁠ We look forward to continuing the conversation.⁠ ⁠ #lessthanhalf⁠ #WhitneyOldenburg⁠ #womenartists⁠ @_lessthanhalf @all.the.lady.artists
208 12
4 days ago
💬 Ask The Expert: Unlocking The Joy of Collecting And Navigating May Art Fairs in NYC With Katie Alice Fitz Gerald❔ @katiealice_art 🔗 Read our full Substack interview through the link in our bio! #artcurator #artcollection #artcollector #womenartists #lessthanhalf
27 2
8 days ago
Reserve your spot on one of our curator-led tours today! On Thursday, May 14, join Hall Rockefeller @all.the.lady.artists , Founder of Less Than Half @_lessthanhalf , for a curated walk-through of Future Fair spotlighting women artists presented by “Less Than Half Approved” galleries—those representing 50% or more women and non-male artists. Drawing on her work advancing greater equity in the art world, this tour offers a focused lens on building meaningful connections with a new generation of artists and rethinking the role of the collector as an active patron, or matron, of the arts. On Friday, May 15, join us for a guided walk-through of Future Fair, led by Lauren Hirshfield @artfreaky_ , art writer and curator, highlighting standout presentations from across the fair. This tour offers an accessible introduction to the fair, with curated stops that provide insight into key works, artists, and themes—designed for both seasoned collectors and those new to the art world. This tour offers a thoughtful entry point into that experience, highlighting the voices and ideas defining the fair today. RSVP & details at the link in bio. Please Note: Attendees must show either a purchased ticket or a Future Fair VIP pass for entry. Purchase advance tickets or buy them at the fair entrance. #FiveYearsofFuture Cover works: Slide 2: Colette LaVette, Prey, 2026. Natural oil pigment on linen, 60x60 cm. Courtesy of the artist and Gillian Jason Gallery, London, U.K. @gillianjasongallery @colette.lavette 
 Slide 3: Ali Sutton, Judger, 2025. Oil on canvas, 14x17in. Courtesy of the artist and BolsterArts, New York, NY. @bolsterarts @alisuttonstudio
0 5
11 days ago
📎You are invited to our May Matrons Mixer @____chart____ This month’s mixer will feature Whitney Oldenburg’s current exhibition: “Hardening the Braces” which examines material accumulation through the lens of survival, reflecting on cycles of consumption, preservation, and the instability beneath systems built to sustain us. RSVP through the link in our bio to reserve a spot 🙌 #lessthanhalf #womenartists #nycexhibition #nycartevents #womencollections
25 1
12 days ago
🫧☀️🐚 Our event schedule for May and official recommendations 🫧☀️🐚 May’s LTH programming (exception of our Matrons Mixers) is only open to our Matrons! 🔗 Link in bio to join our waitlist for the Essentials tier or join as an Emerging member today! #artevents #artfairs #exhibitions #womenartist #lessthanhalf
17 0
13 days ago
🖼️ 🎟️No Stupid Questions: How do I become an art fair VIP? Curious on how to navigate the many art fairs in New York and beyond? From Frieze, Independent Future Fair, 1-54, and more, May is packed with amazing art collecting opportunities. Through this Substack post, we walk you through acquiring VIP status and why it matters. Want to read our full post? Link in our bio to our Substack. #substack #collectingart #womencollectors #womenartist #nycartfair
25 0
14 days ago
📸🔎Our Matrons in the wild 📸🔎 🌎 The LTH community ventures all across the globe to different cities (NYC, Chicago, Portland, Venice, London, etc.) to explore art markets, connect with other Matrons, and most importantly, support women artists. 🤝If you want to meet with other curious women and apply the tools you’ll learn from our online curriculum about collecting, join our waitlist for the June cohort! 🔗 Link in bio. #matronsinthewild #womencollectors #womenartists #exhibitions #artistfriends
46 5
22 days ago
✨✨San Francisco Art Fair @artmarketproductions recap from this past weekend✨✨ Our Designer @alexbowman had the chance to explore the fair, while admiring beautiful works from many women artists 👩‍🎨 The artists are tagged & credited in the following order: 2. @jessicajanecharleston @cultaimeefriberg 3. @mildredhoward @500cappstreet 4. @jeannevadeboncoeur @stephaniebreitbardfinearts 5. @_jengarrido_ @slate_art 6. @rubeena.ratcliffe.art @slate_art 7. @carmenmcnall @eleanor_harwood_gallery 8. @/mary.graham.art @jonathancarvermoore 9. Elizabeth Catlett @blackartinamerica_ 10. @alice.wu.art @cccsanfrancisco 11. @anidashogun featuring artist @sarahcherifgambin_art_studio @creativegeneration.cambodia 12. @taranehhemami @artpluswater 13. Joan Brown @spadaroandassoc 14. @poukehalpernart @hangartsf 15. @gigimillsartist @emmanuelleg.art 16. @objet_a.d @reisigandtaylorcontemporary 17. @nadiayaron @maybaumgallery 18. @marylai.co @yiweigallery 19. @katemaryart @sobering_galerie 20. @marylai.co @yiweigallery #sanfranciscoartfair #sanfranciscoart #womenartists #womencollection #artfairs
29 3
25 days ago
Thank you to everyone who joined us for Collective Power, and to our thoughtful panelists Nina Kuo, Cara Perlman, and Nina Yankowitz! A beautiful reminder of what’s possible when we come together.
25 3
28 days ago
💬 Q&A with artist @leahelizabethdixon at @trotterandsholer 💬 Leah Dixon is an interdisciplinary artist, based in New York City, who specializes in constructivist/folk methodologies encompass sculpture, painting, performance, minimalist architecture, set design, and nightlife. Dixon’s work has been exhibited both nationally and internationally. Currently, at Trotter & Sholer, she has an exhibition Capitol Babylon: The Narrative Falsehood of the Static Monument, a long-term performance. The show will be open till May 2nd at Trotter&Sholer. Want to become a Matron of the Arts? Link in bio to our waitlist for our June cohort. #womenartists #womensupportingwomen #womencollectors #lessthanhalf #womencollection
22 1
28 days ago