MOVE by Fabletics.
We partnered with Fabletics to launch into the UAE with a creator-led moment at the iconic Padel Spot in Al Quoz. Matcha flowing, community moving, and energy high from the first serve to the last sip.
This wasn’t just a launch. It was the start of movement.
Client: @fabletics@fableticsmena@gmgvoice
Creative: @imamena
Photography: @dry.visuals@nassim_benslimane@frndz.studio
Production: @lynaaa.kh
📍@matchadxb 🍵
JD different after dark 🌙
We partnered with JD Sports to bring their global energy into the region, capturing the spirit of nights that only really start after dark. Movement, connection, and culture at the centre of it all.
This wasn’t about importing a look. It was about finding JD’s voice here. Rooted in local rhythm, built for a new generation shaping what comes next.
Client: @jdsportsme@gmgvoice@jdsports
Creative: @imamena
Photography: @dry.visuals@lucaspaita@nassim_benslimane@frndz.studio
Gaffer: @janko.me
Model: @khaloof3 , @salima.oui , @_.eso , @jamalmuchongwe , Victoria, Kareem
Makeup: @justceyg
Styling: @ben.palace
Production: @lynaaa.kh
📍@findsalt ☕️
Thank you for the teams that helped us bring this to life! 🌙
Connect with nature. Connect with yourself.
For the adidas Stella McCartney collection, we translated Dubai’s natural landscape into high-impact launch zones in three adidas stores in Dubai. Drawing from sand dunes, woven textures, and local architectural forms, we crafted environments that encouraged self-connection through calm, organic detail.
@adidasdubai@stellamccartney
For OFFSPRING’s Consortium Cup, we launched the OFFSPRING x adidas Response RS with a heist-inspired campaign and activation that dropped the community straight into the getaway. Classic British heist cues framed the shoe as the prize worth pulling off the job for.
Guests from Manchester, Birmingham, and London were taken to a hidden safe house behind a vinyl storefront, where PVC curtains, a getaway car, CCTV feeds and a heist board immersed them in the aftermath. Custom £1 notes unlocked prizes, curated DJs set the tone, and “Heist Burgers” completed the experience - closing out a fully immersive take on the Response RS reveal.
@adidasoriginals@offspringhq@adidasdubai
