Not defined only by product, but by the next generation.
Bringing the adidas Originals and Schuh youth SS26 to life, we created a casting ground for youth culture, meeting a generation defined by individual dedication. We cast, shot, and spotlighted emerging talent shaping their own path and navigating personal style. Shot at Victoria Baths, Manchester, bespoke banner sets framed each story, creating a visual language that felt individual to each talent, with adidas woven seamlessly into their world.
Each story told through movement, layered with personal voice from those carving what comes next. From
@oscarkojocoleman_official moving with precision through ballet, to
@noni_lona_skateboarding finding rhythm on their decks together,
@peterdesouzafeighoney shaping his voice across acting and music, and
@esmayautumn building strength and confidence through kickboxing.
@adidasoriginals
@schuh
@hmdfilm
@harryblackley
@hannahshaw_____
@loumccannmakeup 
