Last October, we unveiled a project we worked on for a couple of months.
Appointed by 3 of Top Chef’s last season recruits, we designed and produced a pop-up restaurant brought to life thanks to
@italicusrdb : La Planque.
An original NYC-Italian inspired grocery store that hid a restaurant where you can recall movie scenes of mafioso vibes.
We launched the activation with
@timeoutparis and
@lefooding , along with a press event that gathered foodies, creatives and hospitality aficionados.
In the end, more than 500 clients and fans came to taste the chef’s menu and discover the concept during the week, along with bespoke cocktails designed by
@kitop_italicus .
A powerful activation with +1,2M impressions.
Cheers to all the teams involved.
Chefs :
@quentinmaur0 @charles.neyers @charlie_a_
Agency’s teams :
@swaggybertrand - project director
@jullialouisebisson - pr director
@peps_ls - production director
@fsaintamon - art director
@adelia_nunes - scenography
Photos :
@tendaysinparis
@florian_dmrg
Video :
@dbkn.prod
Venue :
@ammazza_paris 
