Excerpts from the introduction of new Nike Training identity, attitude and universe.
It’s that unapologetic choice to turn potential into reality.
It’s loving to hate it
It’s tapped in and showing out
It’s about the process.
Just do the work.
Featuring ( Central Cee, Iris Law, Max Geyler, Joshua Ballard, Seonghee Kim, Sara Khalid, Juan Forgia, Olaoluwa Isafiae, Anna Maria Costeanu, Janet Williams, Ellie Carpenter, Jaf Fernanders, PNP Fitness / Amir Hussain, Theo Caldwell, Grace
Sr Creative Director ( Kelly Letourneau
@voiceofthesea
Art Director ( Claire Kang
@99.figs
Lead Designer ( Lulubi Garcia
@lulubi_garcia
Narrative Director ( Amie Champagne
Studio Manager ( Erin Kent
@miniweez
Creative Producer ( Marisa Lentoni
@yoging_around
Creative Specialist ( Avida Jackson
Marketing Lead ( Puja Thakker
Brand Director ( Bekah Serio
Brand Director ( Katie Faulkner
@katie_faulkner
Brand Expert ( Jaclyn Byrer
Sports Marketing ( Allie Higgins
Production ( Shoot Europe
DP ( James Beattie
@james____beattie
Movement Director ( Yagamoto
@yagamoto
1st AC ( Milo Brown
Central Loader ( Dee Iskrzynska
Camera Trainee ( Ianthe Wainer
Ember Tech ( Hassan Gray
Key Grip ( Jem Morton
DIT ( Davo McConville
Video Playback ( Karl Taggart
Gaffer ( Chris Broomfield
Electrician ( Viola Wyszyńska
Electrician ( Charlie Parker
Electrician ( Tsvetina Rassovska
Electrician ( Edmund Bishop
Generator Op ( Viola
Lead Rigger ( Steve Daly
Rigger ( Finn Daly
Rigger ( Liam Daly
Sylist ( Danielle Emerson
@danielleemerson_
Stylist Assistant ( Amilia Howells
Stylist Assistant ( Hollie Williamson
Stylist Assistant ( Lulu Bullock
Stylist Assistant ( Chelsey Clarke
Seamstress ( Gillian Ford
Set Design ( Phoebe Shakespeare
@phoebe_shakespeare
Set 2 Lead ( Emily Avery
Art Department ( Alice Ferrante
Art Department ( Raf Wilows
Hair Artist ( Cynthia Harvey
Hair Artist Assistant ( Leanne Millar
Hair Artist Assistant ( Karen Bradshaw
Hair Artist Assistant ( Sam Groeneveld
Make-Up Artist ( Thomas De Kluyver
Producer ( Anna Fielding
Make-Up Assistant ( Josh Bart
Make-Up Assistant ( Abbie Nourse