Great work doesn’t come from a single shoot day.
The most honest way to show an organisation is to spend real time with it. To be there often enough that people stop performing and just get on with what they do best.
Because the real difference is rarely the building or the product — it’s the people who show up every day with experience in their hands and judgement in their decisions. That depth only reveals itself over time.
Ongoing shoots let us build trust, understand roles properly, and capture work as it actually happens. Not staged. Not over-directed. Just people doing their jobs with quiet confidence.
And when people see themselves represented that way — accurately, respectfully — it creates pride. Teams recognise the care taken. Expertise is visible. Credibility feels earned.
That honesty carries outward too. It builds trust with customers, reassurance for partners, and confidence in the business as a whole — because it’s rooted in what’s really there.
#videography #videographer #businessimprovement #filmmaking #filmmakers
Does anyone in your circle actually know what their company values are? Or where you could find them?
If the answer’s no, or even ‘kind of’, then did you know we've written a book on it?
Integrity Etc. shows how to create compelling values and embed them within an organisation (It also makes a pretty good Stocking filler too.)
You can buy it directly from our website, or over on Amazon. Just search: Integrity Etc. Be sure to order soon to ensure delivery before Christmas.
#integrity #values #strategy #business #growth
Bringing two companies together is a long and challenging process. So when The Texmo Group bought Feinguss Blank, we got down to some research. After looking at other analogous mergers, we found many used the same playbook, focusing on short-term activity over long-term integration.
For the new Texmo Blank, we designed our own four-stage approach, ‘Anticipate, Influence, Inform, and Involve’. This helped to guide strategy and focused on how we wanted people to feel at each stage of the journey.
Because the deal was confidential, we couldn’t speak to customers and employees on the ground as we usually would, so we turned to Glassdoor reviews from employees who had gone through big acquisitions, to gain first-hand insights about what they liked and what they didn’t. This gave us the insight we needed to spot resistance early and build on existing strengths.
To engage people at different touchpoints we created multilingual welcome packs, leader presentations and multiple launch events, as well as a fresh identity and ongoing tools for collaboration. By putting people at the centre, we were able to allay fears and inspire excitement about the changes to come.
#acquisition #presentation #influence #presentation #identity
This month we explore how to represent the soul of a city, embracing the mess and physical advertising in a digital dominated world.
Insights, ideas and inspiration from: Brian Collins, Marina Willer, @thedrummag , @creativeboom , @itsnicethat , @aaltoarts , @perrybigfish
Read more at link in the bio!
#design #expression #brandingdesign #whatif #3800
Most manufacturers use algorithms to predict how productive they will be on any given day. But there are all sorts of factors that impact this, and it’s hard to measure the gap between prediction and reality.
This is something The Texmo Group wanted to better understand so that they could help employees to meet their targets and boost productivity.
Through research we found it was unclear how one department’s work impacted another, so we needed a solution that would create a more holistic view and join the dots between different data points.
But we had to be careful. How could we empower employees with this information, without making them feel overly pressured?
We worked closely with a behavioural scientist, alongside employees, to explore how data like this would be received on the floor. The result of this was a Digital Factory app — designed and positioned as an ally helping people to meet their goals and manage time, rather than an imposing device keeping tabs and applying pressure.
#productivity #research #empowerment #appdesign #improveallways
How do you prove you’re one of the good ones? For some, it’s a badge. For others, it’s a belief lived every day.
This month we’ve been thinking about the B Corp movement and whether purpose could ever truly be measured by a single score.
#bcorp #bcorpcertified #purposedriven #thoughtprocess #impact
Many brands focus an inordinate amount of time and budget on what’s externally visible — the identity, the story, the experience. But even the strongest brands break down if what’s behind them isn’t built to last.
We believe great brands are built on more than just visuals. They’re shaped by strong foundations, effective processes and empowered people — all working in sync to create something resilient; something that lasts.
#branddesign #foundations #identity #processimprovement #workshops #businessideas
What if stories made learning stick?
What if accessibility was our baseline, not a bonus.
What is rebellion was just good branding?
This month's 'What if?' includes ideas and insights from @how___studio , @creativeboom , @nyulaw , @adampenny , @thebeautifultruthmag , @coreyginnivan
Link in bio to read more!
#whatif #newsletter #insights #rebellion #branding
When companies grow organically their brand often gets added to in piecemeal ways. This is especially true of brand voice. Words and phrases used over the years end up saying the same thing in slightly different ways, or contradicting each other entirely.
This is what happened with 200º Coffee. By their 10th anniversary they were using more than 50 recurring, and sometimes contrasting, words or phrases in their comms. This made for a confusing voice and a diluted message…
We used this list of phrases as the basis for a workshop, helping the team decide which ideas were still relevant, and which weren’t, followed by a clear determination of how 200º should be represented both externally and internally.
This was coupled with a deep research stage which included secret shopper visits and barista training. Together, this gave us the insights needed to create an actionable brand persona, narrative and voice to set 200º Coffee on a clear journey to take them, and their customers, through the next decade.
#coffee #voice #brandidentity #insights #workshop
With 85% of the UK workforce reportedly disengaged, where can organisations seize this as an opportunity for positive change and growth?
At 3800 we believe that everybody deserves to feel happy, challenged and fulfilled at work. And statistics like this became the reason we exist.
#engagement #percentage #productivity #topdown #opportunity
It’s not easy to stand out in front of prospective customers. Procurement managers are time-poor jugglers, with priorities spread between multiple projects at once. They’re looking for suppliers who are reliable, efficient, and cost-effective. They want experts they can trust to get the job done.
So, to cut through countless brochures and copy-paste slide decks this audience faces daily, we worked with Texmo Blank to create a series of films to showcase their global capabilities across four key industries. The concept was about communicating their commitment to detail, delivered on a global scale.
For each of the four films, we blended existing and newly captured footage to position Texmo Blank as a partner, with a deep understanding of the pain points and requirements of each industry.
The impact was instant, with the first industry client to see the films placing a huge order, worth approximately 30 times the price of the project itself. Evidence that standing out can be as simple as a new approach.
Introduce yourself at [email protected] or find the link in our bio for more
#introductions #filming #procurement #3800 #industry
Everyone's been there, the awkward first day at a new job. But what if there was a was a better way of welcoming someone into a new team?
This month we've been thinking about the art of the first day.
#firstday #newjob #employment #thoughtprocess #fuddle
