How&How

@how___studio

Liberating ideas the world deserves. ——— Branding agency in #London #LA ——— Est. 2020 — B.Corp Certified ———
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44.1k
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Weeks posts
Six years. We rolled the dice on this thing in 2020—two people, a big idea, and absolutely no idea what was coming. Now we've got two offices, two continents, and a team that genuinely makes each other proud every single day. How&How is 6. Six years have taught us that the best brands aren't built on safe bets, they're built on the rolls that feel that teensy bit too scary. Every client and every "let's try something no one's done before." That's the game. Here's to rolling sixes. 🎲🎲
428 14
4 days ago
We're on the lookout for a Senior Digital Designer to join our London studio! 🖥️ - FT role based in Shoreditch - Hybrid with 3 days in the office, 2 days WFH - Apply via link in bio 🔗 #hiring #digitaldesigner
238 2
11 days ago
Bon voyage, boss. Out of Office by @get.soul gives you vacay-level highs without the baggage, putting everyday doses of THC in the form of delicious gummies, drinks, and drops. Less a rocket to the moon, and more an elevator to the rooftop pool. We gave them a brand system that would make even the biggest workaholics want to clock off. Art direction that takes you to paradise, typography that’s on the right side of retro, a colour palette set to 30°C, and a voice that’s as heady as it is steady. Just send us a postcard, won’t you? #rebrand #nonalc #branding #brandidentity #identity #gummies #THC #cbd
660 0
18 days ago
Call out for London-based: ☔️ Freelance Design Directors ☔️ Freelance Senior Designers *preferably with motion design skills *open to anyone on GMT / BST time zone Apply via link in bio 🔗 #freelance #londonfreelance
497 9
23 days ago
Call out for Los Angeles based: 🌴 Freelance Design Directors 🌴 Freelance Senior Designers *preferably with motion design skills *open to anyone on PT / MT / CT zones Apply via link in bio 🔗 #freelance #lafreelance
791 9
26 days ago
@hollandandbarrett has long been the UK's most trusted name in high street wellness. Last year, with H&B&Me, we had the privilege to explore bringing that legacy into people's everyday lives through a useable lifestyle app—workouts, health insights, personalised goals, and recipes... yadda yadda. We were challenged with building a brand identity as credible as the advice behind it. So we positioned H&B&Me as the approachable expert—the balance between science-backed authority and the kind of warm, encouraging coach that makes even the smallest healthy shift feel like a win. #hollandandbarrett #uxui #app #digitalarchive
963 15
1 month ago
Ice cream? In February? Seriously? We get it’s different. But so is Snooz. The sweet treat that helps you sleep, we turned every summery association on its head, to create an identity that belongs to the hours after sundown. Crafting a logo you want to squish your face into. Graphics that defy gravity. Spoon-in-cheek language best not shared over the dinner table. And over-exposed photography, as cool as the contents of a tub. Call it a watershed moment, if you will.
182 1
2 months ago
Snooz is the world’s dreamiest ice cream. Replacing eye-opening concoctions of emulsifiers and e-numbers with a blissful mix of sleep-friendly ingredients, it tucks you in and turns off the lights. We created a brand that drifts away with you. Switching out every summery, child-friendly code in the freezer with an identity that says night and night-night in one. Now, will someone pass a spoon? #graphicdesign #graphicdesignersclub #visualdiary #visualidentity #identitydesign #designpicked #artdirection #brand #brandidentity #branding #brandstrategy #creativedirection #designinspo #designinspiration #startup #f&b Creative Directors: Chris Clayton Head of Copy: Will Nicklin Design Directors: Joe Smith, Chris Beck Senior Designers: Dom Edwards, Callum Richards Designer: Robbie Isaacs 3D: Matt Gilbert Photographer: Charlie McKay Client Directors: Jess Strange, Stephi Burdoch Production Manager: Jojo Jardim
316 22
2 months ago
Orb is power in precision. And nowhere is that clearer than in the illustrations we created for the "Revenue Architects" as part of their rebrand. Each ASCII-style creation reflects Orb’s ability to execute the highest order of billing. To plan, to stimulate and build revenue. And to make sure every strategic solution works in real life. By using image sampling through @cavalry.app we provided Orb a flexible system that allowed them to create new assets on the fly. Call us biased, but we could watch them all day long. #rebrand #branding #illustrations
303 2
3 months ago
“People say creativity is dying. AI is killing it. Automation is replacing it. We’re all redundant. Everything’s fucked. But recently I’ve been thinking…what if we’ve forgotten what creativity really is?” Writing for D&AD, Cat How, founder of How&How (@how___studio ) and New Brand Identity Jury President for 2026, reframes the panic around AI and branding. Her view is clear: creativity hasn’t disappeared, it’s moved. And brands that understand where it now lives will lead the next era. Cat explains, “Creativity isn’t dying. It’s just moved up a level. And now we get to play at the top.” Cat also has three propositions explaining the shift shaping branding today. Link in bio to find out what they are, over on D&AD. 🖼️: Wild Thingz rebrand by How&How #dandad26 #branding #tastemakers #ai #aidesign #creativeinsights #brandbuilding
682 24
3 months ago
From printing DIY fanzines inspired by London’s gig scene, to building the unmistakable brand behind @dicefm —via @airbnb , and some of the most exciting companies in the world—Patrick Duffy's career has been anything but conventional. Now a creative leader who's shaped how millions experience live music, Patrick joins How&How Founder, Roger How to explore why weirdness beats neatness, how the best ideas come from trial and error, and why creative teams need the freedom to make mistakes. Link in bio to listen 🎧
45 0
3 months ago
New year, NEW DIGITAL ROLES in our London studio! 🚀 🖥️ Digital Design Director 🖥️ Midweight Digital Designer Interested? Apply via the link in our bio 🔗 #hiring #designer #digitaldesigner #digitaldesignrole #designrole #designjobs #ux #ui
306 3
4 months ago