A look back at the art direction and event design for the 2025 edition of the @quai54wsc held in Paris’ iconic Roland-Garros tennis stadium.
Each year a unique visual story is created to celebrate the tournament. The 2025 identity taps into the super-charged graphic energy of the motorsports world. This design story was applied across the marketing campaign, event design and product collaboration with Jordan Brand.
1) Event edit
2) Jordan x Quai 54 product collaboration
3) Promotional assets
4) Big screen motion design
5) Court design
6) Graphic assets
7) Custom icon set
Art direction @alexanderwiseparis
Creative director @thibaut360
Agency @360_creative
📸 Retour en images : une semaine rythmée par des ateliers intensifs et de riches échanges, avec un moment fort aux côtés de 𝗧𝗵𝗶𝗯𝗮𝘂𝘁 𝗱𝗲 𝗟𝗼𝗻𝗴𝗲𝘃𝗶𝗹𝗹𝗲.
Tout au long de la semaine, les producteurs de la formation 𝗣𝗿𝗼𝗱𝘂𝗶𝗿𝗲 𝘂𝗻𝗲 𝘀𝗲́𝗿𝗶𝗲 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝗶𝗿𝗲 en partenariat avec Eurodoc ont travaillé sur le développement de leurs projets, en approfondissant notamment les enjeux de récit et de narration aux côtés de professionnels expérimentés.
✨ Temps fort de cette édition : la masterclass de Thibaut de Longeville, réalisateur de DJ Mehdi : Made in France, aux côtés de la productrice de cette série documentaire, 𝐅𝐥𝐨𝐫𝐞 𝐁𝐢𝐞𝐭. Ensemble, ils ont partagé leur expertise sur la création documentaire. Le réalisateur a prolongé le partage en rencontrant le public autour d’une projection de son documentaire.
#seriesmania #seriesmaniainstitute #seriedoc #djmehdi
You loved this year’s @jumpman23 x @quai54wsc collection ? 🏁
Big shoutout to @thibaut360@alexanderwiseparis and the team at @360_creative for the creative vision behind it all, and for steadily providing the creative direction of every Quai 54 x Jordan collection since 2017.
Every year, it’s about bringing a new vibe, telling a new story, and sharing new energy. And 2025 was no different. Get your pieces now before they all sell out! 🏀👟💛🖤❤️
#Quai54 #Jordan #Jumpman #BringYourGameNotYourName
💛🖤❤️ STILL COOKIN’! 🧑🍳
Major shout out to our incredible Content, Social Media & Digital team, led by @MalikDelight & @360_creative .
This squad worked non-stop to bring you the best of Quai 54, making sure you caught every moment, even from miles away. 🎥📸🛰️🤳
📸 @vincecorly
#Quai54
🌟🌟🌟🌟 Lauréat 2025 des Étoiles de la SCAM 🙏🏾🙏🏾🙏🏾 Merci infiniment au jury, aux Étoiles et à la @lascamfrance pour cette prestigieuse distinction, qui vient récompenser le travail d’auteur du réalisateur @thibaut360 ✍🏾🎥🎬🏆🌟
#DJMehdiMadeInFrance #DJMehdi #UltraMagnetic #ThibautdeLongeville #LaForceduRéel #LaFranceQuiSeLèveTôt #TheArtofStorytelling #Penmanship #LaPlumePlusForteQueLÉpée #LeCombatContinue
🫡 Pour la mémoire de DJ Mehdi, et au service de la culture, encore et toujours 🎼💙🖤❤️♾️
Athenes
#FBF to a magical time in Athens 🇬🇷😎💙
🙏🙏🙏 ευχαριστώ @institutfrancaisgrece for having us! We had such a blast with a wonderful screening at Astor Cinema🍿and a truly memorable party at @romantsoathens featuring DJs 💿🎚️💿 @neilessadi@kormoranoskyrios@djnoizproductions 🎶🪩💃🕺 🙏 Merci & see you again soon!
#DJMehdi #DJMehdiMadeInFrance #Athens #Greece #GrilledOctopusGang #DJMehdiForever
1. @neilessadi on the 1 &2s 📸 @vangelispatsialos
2. Director 🎥🎬 @thibaut360 about to get his greek on 📸 @vangelispatsialos
3. Cinema Astoria 🎦 🫶
4. FFF25 🎬
5. Can we get a soul clap? 👏
6. Q&A with special guest DJ @kormoranoskyrios , a dear friend of Mehdi’s 📸
7. "Couleur locale"
8. Twinning bodyguards 💂♂️💂♂️
9. Club Romantso Athens 🪩🫶
10. @djnoizproductions with the 100% DJ Mehdi-produced French rap set 👏
11. If young Μετρό don’t trust you..
12. On top of this Metropolis facing the Acropolis
13. 🐙🔫🇬🇷Gang
14. You can’t sit with us
15. "F*ck the Αστυνομία coming straight from the underground"(@icecube voice)
16. @thibaut360 getting his greek on 🇬🇷
17. Wish you were here
18. Onto the next 🫡🛫
"If you can make it here, you can make it anywhere" NYC!!! The love is real ❤️ Merci beaucoup @filmlinc@unifrance for programming "DJ Mehdi : Made in France" at the 30th Edition of your prestigious "Rendez-vous with French Cinema" 🙏🙏🙏
It was magic to be able to show our doc series to our NYC friends & family at state of the art facility Walter Reade Theater 🎥🎬🎼🍿
Thank you to everyone present 💖 We’ll be back sooner than you can say "Voulez-vous / Rendez-Vous". In the meantime, if you liked our series: spread the word!
Special thanks to @dave1@folakeforever@thedreamawake@neilessadi for taking part in our post-screening Q&A s/o @fab5freddy@carlosmare@mcginnessworks@stretcharmstrong@hwmk@mrtommyholiday and all you other NYC legends who attended. We love y’all Ⓜ️💙🖤❤️♾️
📸 @ikeview [except 1: @treishill and 2 + 16: @thibaut360 ]
1. @djmehdiforever love at @barclayscenter 2. It’s showtime @filmlinc 🍿 3. Location, location, location 4. THX: The audience is listening™️ 5. Les Essadi = Grammy family 🏆 6. This DJ, he gets down 7. They make it clap 8. A master @fab5freddy & his student 9. Can we get a soul clap? 10. Voulez-vous rendez-vous? 11. Live from the writer’s bench on 149th & Grand Concourse @carlosmare 12. Ladies love Mehdi 13. @folakeforever The Heart, Pt. I 14. @dave1 & @thedreamawake share their fav DJ Mehdi stories 15. Hugmaster Flex 16. 21 Questions 17. Speak ya clout 18. They couldn’t help it, if they wanted to 🥹 19. La Esquina 🌮 20. Post-screening vibes: Brooklyn parle arabe!
🗽N.Y.C.!!! The love is real! 🫶 🫶🫶
Our special screening at Lincoln Center is officially SOLD OUT ✅ Congrats to all our peeps who got their tix early! Stay tuned for more updates. Where should we screen the series next? 🎥🎬🎼🍿
#DJMehdi #DJMehdiMadeInFrance #LincolnCenter #NYC #WorldTour
!["If you can make it here, you can make it anywhere" NYC!!! The love is real ️ Merci beaucoup @filmlinc @unifrance for programming "DJ Mehdi : Made in France" at the 30th Edition of your prestigious "Rendez-vous with French Cinema" It was magic to be able to show our doc series to our NYC friends & family at state of the art facility Walter Reade Theater Thank you to everyone present We’ll be back sooner than you can say "Voulez-vous / Rendez-Vous". In the meantime, if you liked our series: spread the word!Special thanks to @dave1 @folakeforever @thedreamawake @neilessadi for taking part in our post-screening Q&A s/o @fab5freddy @carlosmare @mcginnessworks @stretcharmstrong @hwmk @mrtommyholiday and all you other NYC legends who attended. We love y’all Ⓜ️ ️ ️ @ikeview [except 1: @treishill and 2 + 16: @thibaut360 ]1. @djmehdiforever love at @barclayscenter 2. It’s showtime @filmlinc 3. Location, location, location 4. THX: The audience is listening™️ 5. Les Essadi = Grammy family 6. This DJ, he gets down 7. They make it clap 8. A master @fab5freddy & his student 9. Can we get a soul clap? 10. Voulez-vous rendez-vous? 11. Live from the writer’s bench on 149th & Grand Concourse @carlosmare 12. Ladies love Mehdi 13. @folakeforever The Heart, Pt. I 14. @dave1 & @thedreamawake share their fav DJ Mehdi stories 15. Hugmaster Flex 16. 21 Questions 17. Speak ya clout 18. They couldn’t help it, if they wanted to 19. La Esquina 20. Post-screening vibes: Brooklyn parle arabe!](https://sp1.picnob.com/p/pt_6751295933425822183625_0_132c4b13758314bf50cdf181b4bdd55f.jpg?o=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&h=b2c780821116b9267d9e39c335c84248)
