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ISSUE 04 - G-STAR SHAPE. An exploration of silhouette, structure, and the evolving language of denim. For this issue, The 100 Magazine steps into the world of G-STAR Shape, a fit engineered around movement, confidence, and real proportions. From sculpted definition to effortless structure, the Shape silhouette reflects a new era of feminine denim dressing designed for the South African woman. The G-STAR Shape Straight and Loose is available exclusively at G-STAR stores nationwide and Bash.com @gstarraw_za Muse: @jamie_domburg Photographer: @shezanwaggie_

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2 days ago

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@shelflifestore x @bbcicecream x @reeboksouthafrica ShelfLife Hosts the South African Arrival of the ICE CREAM x Reebok Board Flip The ICE CREAM x Reebok Board Flip arrives in South Africa through ShelfLife’s First Thursdays activation at 50 Bree Street, bringing Pink Lemonade and Watermelon into a night shaped by music, movement, soft serve, skate legacy and the energy of Cape Town. Rooted in the creative universe of Pharrell Williams and NIGO, the relaunch places one of the mid-2000s’ most recognisable skate-informed silhouettes into a contemporary local conversation. Through immersive installations, archival textures, food moments and a crowd that reflected the breadth of ShelfLife’s community, the launch framed the Board Flip as more than a sneaker release, a full cultural atmosphere where footwear, identity and the city moved together.

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4 days ago

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ISSUE 03 “DAVID TLALE A/W26.” For this issue, we step inside one of the most defining moments in South African fashion history as David Tlale transforms Johannesburg’s Sandton Gautrain Station into a living runway experience. What was once a space of movement and routine became a cinematic stage for African luxury, innovation, and storytelling. Through our lens, we documented every layer of the experience, from backstage anticipation and model interviews to the atmosphere on the platforms, the arrival of the trains, and the energy that moved through the station all night. More than a runway show, this was a cultural statement about how African fashion continues to redefine space, presentation, and global relevance. Photographed by @khocy_pics & @reptwala_ Colour Grade by @kimberlymduli_ Chief Editor & Copywrite by Lesley Khocy Music by KAYMARE @kellymaredi Production Design by @100projectsmedia Location: Johannesburg, South Africa

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5 days ago

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David Tlale’s historic runway show inside Gautrain’s Sandton Station. Our footage tells the story of a transformed space, where daily transit met haute couture, and where every step by the models echoed a bold vision of African luxury. Through interviews, behind-the-scenes access, and the energy of each platform, we captured the essence of a new era in fashion storytelling, one that moves with the pulse of Johannesburg.” Production: @serutcip_entertainment Visual Director: @khocy_pics Shot on DJI Pocket 3 @djisouthafrica @davidtlale for The 100 Magazine. Cc: @thegautrain

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6 days ago

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ARTELIER unveils A/W26: “Tactical Terrain” a collection shaped by movement, adaptability, and the tension between structure and erosion. Rooted in industrial systems, outdoor functionality, and urban navigation, the season introduces engineered silhouettes, modular detailing, treated textiles, and functional accessories designed for transition. An exploration of garments that evolve with wear, built for both environment and expression. Creative Direction: @dineobydesign Art Direction: @samkeloboyde Production: @goodmxnds Image: @simba.raws Footwear: @asics_sportstyle_za

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8 days ago

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An evening of smiles, conversations, familiar faces, and new perspectives. Honoured to be invited by iQHAWE Magazine and ASICS SportStyle for The Gaze, Celebrating the image-makers shaping culture forward. Appreciate the invitation. @iqhawemagazine 🧡 Shot on DJI pocket 3 @djisouthafrica

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9 days ago

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No cape. Just instinct. Styled by Lord P, The 100 Magazine editorial moves in precision, where adidas becomes armor, and every look lands exactly when it needs to. In collaboration with Studio 88, this is about timing, tension, and the power of getting it right before the lights hit. Cc: @studio88_branded and @adidasza Stylist: @lord_._p Photography: @khocy_pics AD and Lighting : @cebocentral Production design : @100projectsmedia Executive Producer: @serutcip_entertainment MUSE : @bokang____.m

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11 days ago

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The Art Behind the Stripes There’s an art to being a woman—naked, waiting for clothes while the world watches. In that pause, everything can go wrong. Tape slips. Confidence hangs by a thread. Then I step in. No cape. Just adidas, steady hands, and the instinct to make her electric. I save the take. I give her the 3 stripes as armor, power in her heels, and a beat to walk to. Styled by stripes. Saved by the stylist. @lord_._p Production design : @lord_._p & @100projectsmedia 📹📽️: @khocy_pics Executive Producer: @serutcip_entertainment Gaffer & AD: @cebocentral Stylist &CD: @lord_._p Muse : @bokang____.m & @_itss_chloeee Shot on DJI pocket 3 @djisouthafrica Entry for @studio88_branded @adidasza #studio88 #originalcollective88 #adidasoriginals #LastCalls

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12 days ago

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Denim, redefined. NEO RAW and Greencast explore two sides of innovation, precision engineering and archival depth. From washable raw denim to evolving tones that wear in over time, this is where craftsmanship meets progression. A new standard in how denim lives, fades, and lasts. Cc: @gstarraw_za

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17 days ago

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From Pretoria to the world. The FocaForum 2000 marks a defining moment, culture, music, and design coming together through Focalistic and adidas Originals. Rooted in identity, built on legacy. @focalistic x @adidasoriginals 📸: @kariem.cr2

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18 days ago

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New store, new chapter. 🚪 Last week Thursday, we showed up to celebrate the opening, a strong start to what’s clearly another great journey ahead. Vibes, faces, and a standout moment from the host. Appreciate the invite. @typosouthafrica_

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20 days ago

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ISSUE 01: ‘KLOCKED IN’ An introduction to The 100 Magazine. Our first issue. Denim in focus, with G-Star pieces featured. This body of work was created exclusively for The 100 Magazine. This marks the start of a new series. Appreciate everyone who contributed. Models : Leago Kunene /@leagokunene Eric Bonginkosi / @Eric_Bonginkosi Photography : Khocy Pics @khocy_pics Creative Direction & Styling : ICONICSPERSPECTIVE @iconicsperspective Art Direction : Lesley Khocy Nails : ManalaSouthAfrica / @manala_za Production : 100PROJECTS @100projects

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22 days ago

100 Projects

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