I had a blast gaffing this shot-on-film Lone Star beer commercial with some of my favorite folks. The cowboy/desert aesthetic is such a great one to achieve, but always presents the same set of challenges.
As iconic as the cowboy hat is, it always produces deep shadows on the face that even the light bouncing off the sand can't bring up to comfortable levels. Combined with the uninhibited desert sun blazing down from above and you have some luminance range often wider than your camera can capture. Plus that natural ratio doesn't look great aesthetically. Luckily we were shooting on film and had a couple options! While Ryan (KG) and Josh (DP) set about bringing up the levels using bounces I picked the 1200d to battle the sun and was really impressed with how well it worked! We ended up using a combination of the ultrabounce and 1200d to bring up the faces while using the mirror boards to provide some edge light. I think the combinations worked beautifully and only got better as the sun went down.
Director/Producer:
@zachtavel
DP:
@josh.kuzo
KG:
@ryan.r.bender
Swing Grip: Stephen Hain
1st AC:
@maxharsantphotography
2nd AC:
@natalieleft
Stylist:
@thegoldenfox
@actorlaporte
@derrickarledgevidrine
@bennettcangetit
@sidus.link
@aputure.lighting
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