Expression in finesse. ✨
The composition of Jools Atelier’s brand narrative and brand language represents the art of simplicity and elegance through jewelry design, encouraging the expression of the beauty that shines from the inside.
A genuine collaboration for the brand new start of @jools.atelier.gr . Warmest wishes to the whole team! 💌
🌸 Special thanks to @processworks for the excellent execution of Branding & Creative Direction.
#yourstruly #copywriting #creativecopywriting
📦 A wish-to-door story.
Naming and brand narrative for @getters.gr was an exemplary case of bringing to life a storytelling idea, starting from the brand name and building up to create a multi-channel identity.
Developing the core idea behind the name and onboarding the creative powers of @lateinmilan.studio , the collaboration grew to a comprehensive brand story about a unified e-commerce experience that is built to get you anything. ✨
From tech gadgets and home appliances to gaming equipment and special gifts, the Getters team always finds a way of getting every item on your wishlist found, packed and delivered.
Huge thanks to both teams for the trust and belief in the story. 🙏
🔗 getters.gr
Branding & Motion Design: @lateinmilan.studio
#yourstruly #copywriting #creativecopywriting #naming #brandnaming
💌 From concept to headings, blocks, calls and captions.
Website SEO copywriting for @alas.astypalea reflects the dynamic of expanding a robust brand narrative and implementing a cohesive language system to create custom website content that builds up the brand’s character and communicates purpose with efficiency, detail and consistency.
🌊 Breathe loads out and dive in.
🔗 alas-astypalea.gr
🌸 Always grateful to the team.
Branding, Creative Direction & Web Design: @process.works
Web Development: @soft.design
Photography: @dimitris_ioannou_photography
#yourstruly #copywriting #creativecopywriting #websitecopywriting
🐚 A story about peace, comfort and fulfillment.
The brand narrative composed for @alas.astypalea was only the first step for co-creating a comprehensive and character-driven digital presence.
Setting the storytelling foundation for a brand that gives families and groups of friends the absolute freedom to experience the seaside beauty while feeling at home, as they wish.
To release and revive, at their own pace.
🌊Dive into the full ALAS philosophy at alas-astypalea.gr/philosophy.
🌸 Co-makers 🙏
Branding, Creative Direction & Web Design: @processworks
Web Development: @softdesignltd
#yourstruly #copywriting #creativecopywriting
Communication is all we have.
aligneat is an open space for everyone who wants to reconnect with their habits, reverse body stereotypes, and grow in their most empowered and positively motivated self.
Collaborating on brand narrative, tagline and language system was a sincerely moving journey, with a lot to take back home about care, understanding, acceptance, and the need for inspiration and guidance.
@elenitsachaki_aligneat thank you for this one! 🙏
#yourstruly #copywriting #creativecopywriting
A story about taste and expertise.
Naming and website copywriting for @systasisoliveoiltasting - a location-based experiential workshop, introducing taste explorers to the culture of Greek olive oil and its amazing treasures to be unlocked.
The name embraces the multiple core notions of the word “σύστασις” in Greek, encompassing quality, recommendation, and composition, to reflect both the essence of expertise and guided introduction to a wholly unique world, but also the act of getting together and shaping an each-time different and one-of-a-kind experience.
Get a taste at kioupi.com/systasis.
Logotype & Website Design: @time_to_be_design
#yourstruly #copywriting #creativecopywriting #naming #websitecopywriting
A story about endless blue.
Website copywriting for Naxea, a premium-villas concept in Naxos, Greece.
A family-owned accommodation complex, born from the hosts’ love for the island as locals and grown by their aspiration to give travelers around the world the opportunity to experience its Mediterranean charms in luxury and comfort.
Explore the full journey on naxeavillas.gr.
🙏 Huge thanks to the team that made it happen.
Website design: @processworks
Website development: @softdesignltd
#yourstruly #copywriting #creativecopywriting #websitecopywriting
And a bit cutting to the chase.
Meeting a wide range of creative copywriting needs, Yours Truly means committed to crafting stories that help brands position themselves more authentically, and people navigate the world more meaningfully.
Yours Truly is about building communication that, on days when almost everything looks and sounds the same, is really saying something.
Proof of concept and new projects on the way. 🤍
Hello world! ✨
This is the very beginning of a story about writing.
Starts with an idea, moves on with a purpose and shines bright with authenticity.
It’s about words that fully resonate with visions and communicate their truest values with feeling and character.
It’s about unique narratives, starring the most important. Connection.
This is Yours Truly.
—
Special thanks to all friends and partners who daily are and will always be the inspiration and creativity that restlessly push the plot forward. ❤️
So, welcome and don’t be strangers!
Stay close! 🌸
