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Yobo Spirit House

@yobosoju

Founded in 2015 by Carolyn Kim, lawyer and mother of twins. Today, Yobo is a leading Asian American spirits house. 🇰🇷🇺🇸
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13.3k
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8:1
Weeks posts
We’re making some changes at KTOWN and we can’t wait to share. Hope to see you soon! @yobosoju
16 1
7 months ago
{closed} LUNAR CARNAVAL GIVEAWAY 🧧 To celebrate Lunar Carnaval we’re gifting 3 winners a bundle inspired by ritual, joy, and everyday celebration. Each winner will receive: – $200 Find Me Now gift card – Nami Kana Matcha set (bowl, whisk + matcha) – Superegg Soft Strength Rich Cream – Yobo Spirits Smoked Mushroom, Umami – Moshi Sparkling Water & gift card To enter: 1️⃣ Follow all participating brands: @findmenowthelabel @namimatcha @superegg @yobosoju @drinkmoshi 2️⃣ Comment someone you’d celebrate with 3️⃣ Share to your stories for a bonus entry (tag us) Winners will be announced on Monday Feb 9 at 4pm EST 🤍 Here’s to softness, celebration, and beginning again — together.
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3 months ago
The New American Palate: How Korean Cuisine Quietly Became the Fastest-Growing Force in U.S. Dining For more than a decade, industry observers have predicted that Korean food was “the next big thing.” What few anticipated, however, was the speed and breadth of its rise across the United States. A rise that is no longer concentrated in coastal foodie hubs but now embedded in suburban, mid-market, and even rural regions. Today, Korean cuisine has evolved from an urban curiosity into one of the most influential forces shaping the future of American dining. According to recent restaurant-industry tracking, South Korean–style restaurants grew by roughly 10% year-over-year, making Korean cuisine one of the fastest-expanding categories in the U.S. This number is remarkable not only because of its scale but because of its distribution. The strongest growth didn’t occur in Koreatown Los Angeles or Flushing, Queens. It surged in middle-American metros, secondary suburbs, and cities with virtually no historical Korean population. As a cultural signal, this is a tectonic shift. As a business opportunity, it’s one of the clearest openings for bars, restaurants, cafés, and food retailers in years. Read the full article at YoboSpirits.com
54 0
3 months ago
The original ultra-premium Korean American soju. Made from organic wheat and California rice and grape spirits, Yobo Soju Luxe is a soju that is unmistakably unique. Enjoy.
18 1
3 months ago
Premium flavored soju. Real fruit juice mixed with soju made from premium American grain. 🇰🇷🇺🇸
16 0
3 months ago
'Tis the season for @nguyencoffeesupply and @kishaperitif martini. Cheers!
8 0
4 months ago
The Amavi Martini featuring Yobo Soju Luxe should not be missed. Meticulously crafted by the artists at @amavirestaurants
16 2
5 months ago
Our AI soju bot is live on YoboSpirits.com. Want to find a place that sells our products? Need to find a wholesaler in your area? Curious about fun cocktails to try? Ask us 24/7!
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5 months ago
The holidays are here. Don’t go without your favorite Asian American spirits this holiday. Ship up to 12 bottles for a flat rate of $17.50. Enjoy!
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6 months ago
Congratulations to @gui.nyc @bar92nyc and @gelobee27 for making the Michelin guide! Our compliments to the entire team. And while you’re there, don’t forget to try the Gui-Tai and the Guava cocktails featuring Yobo Soju Luxe. #michelinguide #soju
23 1
6 months ago
🚨August Swag Drop 🚨We’ve got a whole new round of new KTOWN hoodies to help you show your #KTOWNSpirit. Follow KTOWN and tag a friend for a chance to win. We'll pick four winners at the end of the month, and you'll have the perfect beach hoodie to close out the summer! To Enter: 1️⃣ Like this post 2️⃣ Follow @ktownsoju 3️⃣ Tag a friend ❗Re-share this post to your stories for extra entries! The promotion ends Wednesday, 8/31 at 11:59pm EST. Winners will be chosen and contacted via DM by KTOWN. Must be within the US to be qualified to win. This promotion is in now way sponsored, endorsed or administered by, or associated with Instagram or Facebook. Must be 21+ to enter. No purchase necessary to enter. We will not request any credit card information.
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9 months ago
Join us for an inspiring evening with two amazing Asian American creatives sharing their journeys in film, TV, and media at large! Thanks to the generosity of our new venue partner, @symphonyphilly , we’re excited to lower ticket prices for our Storytellers Spotlight with Nathan Ramos Park and Andrew Ahn! Tickets are now $40 VIP, $30 General Admission, and $20 Student. Get your tickets now before they’re all gone — don’t miss this unforgettable night! Huge thanks to all of our amazing community partners who make this possible. Link in bio.
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9 months ago