"Time is our most valuable asset... and we know that when customers are spending their time, they're also spending their money, too."
In this episode of The Visibility Brief, Leah Hutcheon (Founder & CEO, @Appointedd ) joins Rebecca Colwell (SVP of Marketing, Yext) to discuss what it means when customers commit their time before they complete a purchase, and why early signals of intent on AI search are reshaping how brands earn attention.
Catch their conversation in full at the link in our bio.
"Everything has a digital footprint, and you can't just erase it. There's no Mr. Clean for your brand."
Catch this week's full episode of The Visibility Brief at the link in our bio to hear Garrett Sussman (Director of Marketing, @ipullrankagency ) and Christian Ward (Chief Data Officer, Yext) explain why brands need to know the difference between the content they control and the content they can influence.
SEO doesn't even make sense as a name.
Not our words — but hard to argue with.
You're not optimizing a search engine. You're feature-engineering your website to perform well in AI environments.
That requires a different mindset, a different skillset, and honestly, probably a different name.
We talked about what comes next at Inside the Answer Gap. Watch the full session at the link in our bio.
Brand Certified Facts are live. Already driving up to a 9% lift in Google Gemini citations and 37% in Bing and Yahoo organic ranking.
That’s one of the capabilities we’ll cover at the Yext product innovation webinar on Thursday, May 28, at 1 PM ET. Three pillars. Three market shifts. One very clear picture of what to do next.
Register at the link in our bio.
AI search is no longer a novelty. But most teams are still "admiring the problem" instead of testing and acting.
In this episode of The Visibility Brief, recorded live at SEO Week, Rebecca Colwell sits down with Garrett Sussman (Director of Marketing at @ipullrankagency ) and Christian Ward (Chief Data Officer at Yext) to talk about where the industry actually stands (and how to shift from the sidelines).
Full episode link in bio.
SEO has always been about adapting to change, but the shift to AI-driven discovery is unlike anything we've seen before. With LLMs transforming how people find information, brands now need to build visibility across a variety of platforms and experiences.
In the latest Visibility Brief Deep Dive, Mike Dobbs (SVP and Head of SEO, @Dentsu ) joins Rebecca Colwell (SVP of Marketing, Yext) to explore how SEO is evolving into large language model optimization and how brands can compete in a world where answers, not links, define discovery.
Catch their full conversation at the link in our bio.
Consumers are asking AI. AI is picking the brands.
New research from Yext maps the full picture: who's using AI search, for what categories, and what actually drives conversion after an AI recommendation.
See the data first. Join us live for Yext Consumer Search Trends on May 21 at 11am ET.
Registration link in bio.
AI engines don't just respond to questions. 💬 They build answers by pulling together signals from multiple sources, including a brand's reviews, listings, and website.
If you want to see where those signals actually come from, and how they shape AI answers, our latest research report breaks it down.
Explore the data at the link in our bio.
Most searches today end with an AI-generated answer instead of a click. That means many of the traffic and engagement metrics brands have relied on for years are starting to look very different.
When traffic drops, the instinct is often to spend more to make up the difference. But in the AI era, increasing spend to recapture lost clicks isn’t always a investment.
The bigger question is: how visible is your brand in the answers customers are *actually* seeing?
In this Visibility Brief Deep Dive, Mandi Ciocca (VP of Performance Content,
@publicismedia ) joins Rebecca Colwell (SVP of Marketing, Yext) to discuss how AI search is reshaping performance marketing — and what brands should measure instead as customer discovery continues to change.
Catch their full conversation at the link in our bio.
Last week at Netcomm Forum 🇮🇹, we had the pleasure of hosting a workshop with TOD’s Group.
This year’s theme, the New Era of Digital & Omnichannel Experience, came to life through conversations on how AI is reshaping discovery, experience, and the relationship between brands and consumers.
During our session, we explored what it means to Be Cited in AI Search, focusing on the local opportunity in Luxury Retail alongside TOD’s Group.
A big thank you to our speakers Francesca Scotti, Global Retail Operations Manager, TOD’s Group, Luca Stramaccioni, IT Project Manager, TOD’s Group, and Lucas Bonetti, Senior Solution Engineer, Yext.
Great discussion, sharp insights, and a clear takeaway: in an AI-driven world, being discoverable and credible at the local level is becoming a real competitive advantage for luxury brands.
📸: Sharing a few moments from the session below.
#NetcommForum #ValueCommerce #AI #LuxuryRetail #Omnichannel #DigitalTransformation #Yext
As AI assistants take on more of the research process, customers are making decisions faster. There’s less browsing, fewer clicks, and a shorter path from “I’m interested” to “I’m ready to buy.”
So what happens when customers have already done the research before they ever step into a store or make a purchase? And how should brands adapt when intent shows up earlier than ever before?
In this episode of The Visibility Brief, Rebecca Colwell (SVP of Marketing, Yext) is joined by Leah Hutcheon (Founder & CEO, @Appointedd ) to explore how AI is changing not just how people find brands, but how they move from discovery to action.
Catch their full conversation at the link in our bio.
In the AI search era, your local pages are one of the main reasons your brand shows up in answers. (In fact, Yext research shows that up to 20% of AI citations come from brand-owned websites and location pages.)
But if your local pages don't clearly explain what customers can do at that location, when it's open, or which services it offers, AI engines like ChatGPT and Gemini will cite sources they deem more trustworthy — including your competitors.
Learn exactly what to put on a local page to improve your AI search visibility at the link in our bio.
