Looking forward to Our CEO, Tom Khan-Lavin, taking to the Centre Stage at @london_wine_fair this Tuesday for a high-level debate with @harrods , @tesco and @theiwsr on:
"Where Premium Still Works (And Why)"
📆 Tuesday 19th May
⏰ 10:15am to 11:15am
📍 Centre Stage, London Wine Fair, Olympia London
👉 @tom_travels , CEO & Drinks Marketing Specialist at @yesmorecreative
👉 Andrew Pattison, Category Buying Manager for Wine at @tesco
👉 @drinks_cheche , Beverage Trading Manager at @harrods
👉 Eilidh Robertson, Senior Consulting Manager at IWSR
Chaired by @jo_gwrites , Editor at @drinksretailing
My view is that the high cost-of-living is a major challenge, but despite this premiumisation isn't dead - it's just getting smarter. I’m keen to discuss where the true opportunities lie for brands that refuse to race to the bottom on price. See you there!
#LWF26 #LondonWineFair #PremiumWine #RetailTrends #DrinksMarketing LuxuryMarketing YesMoreAgency Harrods Tesco IWSR
Excited for our CEO, Tom Khan-Lavin join a panel of experts to discuss one of the most significant shifts in our industry at @London_Wine_Fair this Monday:
"Decoding Gen Z Drinking Habits and Behaviours"
📆 Monday 18th May
⏰ 12:15pm to 1:00pm
📍 Signature Serve Theatre, London Wine Fair, Olympia London
👉 @tom_travels , CEO & Drinks Marketing Specialist at @yesmorecreative
👉 Alexandra Pey, Consulting Manager at @theIWSR
👉 @carlyfoxwell Director at @foxinthewell
Chaired by @MelitaKiely , Editor-in-Chief at @SpiritsBusiness
At YesMore Agency, we’ve always advocated for a more nuanced - and less stereotypical - approach to any demographic, but particularly Gen Z. Very much looking forward to getting into the weeds of the latest data and consumer psychology with this lineup!
#LWF26 #LondonWineFair #GenZ #DrinksMarketing #ConsumerInsights YesMoreAgency
From brand positioning strategy for big beverage brands, through finding gaps in the market for new SKUs, to launching new beverage start up brands and more. Hit the link in bio to find out more on our site.
Beverage marketing is our bread and butter, from alcohol marketing strategies for spirit brands or wine businesses through to marketing strategy for alcohol-free, soft drinks and hospitality brands. See more via the link in our bio.
Creativity in beverage marketing is vitally important for drinks brands. We develop innovative creative for beverage marketing plans that makes brands stand out, get recognised and become famous. Contact us via the link in bio for more.
A core service for the start up and scale up beverage brands struggling with alcohol marketing strategies, where you can hire co-founder Tom or another of our senior team as a fractional CMO - or as a non-executive director. Get in touch via the link in our bio.
From logo development and overarching branding through to bottle and package design for drinks brands. In-house we develop the brand positioning strategy and then introduce you to branding designers for us and you to work with.
We have an extensive rolodex of photographers, videographers, designers and AI artists for all your beverage marketing needs. Plus we ensure they know alcohol marketing regulations inside out. Get in touch to find out more, link in bio!
We develop your alcohol or non-alcohol marketing strategy, then help you hire either a small cost-efficient agency, a freelancer or build an in-house team to manage your day-to-day social media. Find out more via the link in our bio.
When it comes to beverage marketing, celebrities and influencers can be used in the top of your marketing funnel to drive mass market awareness and interest in your brand. Ask us how.
Whilst we plan your paid media strategy across all of your beverage marketing, we can bring in the best paid media suppliers to implement these plans through the line. Tap the link in our bio to find out more.
Chances are you've found us and our site through a Google search, that's because we partner with the very best SEO and Website developers. Ask us for introductions to develop the very best alcohol marketing strategies for your brand via the link in our bio.
