𝐔𝐍𝐈𝐋𝐔𝐒 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐘𝐞𝐥𝐥𝐨𝐰 𝐑𝐚𝐲 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐨 𝐁𝐫𝐢𝐝𝐠𝐞 𝐆𝐚𝐩 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐀𝐜𝐚𝐝𝐞𝐦𝐢𝐚 𝐚𝐧𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲
The University of Lusaka (UNILUS) has signed a Memorandum of Understanding (MoU) with Yellow Ray Digital in a strategic move aimed at bridging the gap between academic knowledge and real-world application.
Speaking during the signing ceremony, UNILUS Vice Chancellor Professor Pinalo Chifwanakeni emphasized the importance of the collaboration in equipping students with practical skills in one of today’s most dynamic and in-demand fields digital marketing.
“This partnership will empower our students with the hands-on experience they need to thrive in the digital economy,” Prof. Chifwanakeni said. “The true value of education lies in its ability to prepare learners to solve real world problems, engage with industry tools, and adapt to a rapidly evolving digital landscape.”
He further highlighted that the collaboration would also foster research, innovation, and knowledge exchange key pillars in the university’s commitment to academic and professional excellence.
Yellow Ray Digital Co-Founder and Creative Director, Adele Makayi, welcomed the partnership, noting its significance in advancing digital skills in Zambia.
“This MoU signals the growing importance of digital competencies in today’s economy and reinforces our shared commitment to empowering Zambian professionals with practical, future oriented training,” she said.
Makayi also revealed that Yellow Ray Digital has so far facilitated 13 cohorts of its training program, benefiting 256 passionate and ambitious students. “Currently, we’re guiding a dynamic group of 20 learners through the latest cohort. We continue to be inspired by the creativity, curiosity, and resilience they bring to the classroom,” she added.
𝑷𝒂𝒔𝒔𝒊𝒐𝒏 𝑭𝒐𝒓 𝑸𝒖𝒂𝒍𝒊𝒕𝒚 𝑬𝒅𝒖𝒄𝒂𝒕𝒊𝒐𝒏: 𝑶𝒖𝒓 𝑫𝒓𝒊𝒗𝒊𝒏𝒈 𝑭𝒐𝒓𝒄𝒆.
#unilus
The Creator & Corporate Roundtable brought together vision, creativity, and opportunity and the results speak for themselves.
Congratulations to all the winners.
Your ideas, passion, and commitment to growth continue to shape the future of the creator economy. This is only the beginning.
#imagineaconnectedworld
#partnershipforimpact
#creatorcommunity
#creatorandcorporateroundtable
👋🏾 Our monthly newsletter is out now!
The internet is a world on its own! Don't get consumed by it ✨ In our April Newsletter, we delve into the importance of being a creative and the overall impact on your mental health. Take those breaks, pre-schedule, make content plans... It is a long journey, be prepared for it!
Check your email if you have already subscribed. If not, click the link in our bio and subscribe so you don’t miss the next one!
#newsletteroutnow #socialmediaagency
#digitalmarketing #theacademy #mentalhealth
#TheAcademy #WebinarSeries
If your plan for the year is “I’ll figure it out as I go”… this is your sign.
Join us for The Academy Webinar tonight — a space for creators and professionals who want to grow with intention, structure, and support.
Our speakers;
@iputthebiebsonmyback@mumba_lc@kayyxtee_
Inside, we’ll explore:
• Strategic planning for the year ahead
• Sustainable content creation systems
• Mental wellness practices for long-term consistency
Come ready to learn, reflect, and reset.
Zoom link is on our story🔗
Unpopular opinion: Zambia doesn’t have a creator problem. It has a professionalism problem.
A lot of creators are talented.
But talent without structure, direction, and consistency doesn’t build trust.
And trust is what brands actually pay for. Until creators start treating this like a business, brands will keep treating it like a risk.
Hosts: @yellowraydigital@emarkzm@adele_makayi@njilabumununga
Panelists: @dalitso26@kennyroc@chisimbamu@chichiprgirl
#creatorcorporateroundtable #zambiancontentcreators #creatoreconomy
A new short film titled “Final Cut” I came up with after attending the Creator & Corporate Roundtable with @yellowraydigital and @emarkzm .
This event shifted how I view creating, and maybe how you should too. As creators we are controlling ourselves into numbness. We are the writers, directors, editors, and stars of our content. Constantly working and redesigning ourselves.
One thing that stuck out to me was Chishimba from Dentsu saying, “Learn to give a damn.” It made me think about what it means to care about your work and also the community at large. We have become desensitised to the business of the brand. “Don’t count the people you reach; reach the people that count..” - David Ogilvy
It also made me think about how on a grander scale we don’t show up for one another any more. Building partnerships involves “getting out” of your head or work hole, and taking a step back to align oneself.
It’s easy to give up but don’t wait to be the Final Cut of yourself to make an impact in the creative space. As creatives we are always “watching ourselves” and filtering in real time. Let loose! There will never be the perfect cut, angle, or video. It is equally important to take yourself out of the edit, standby, and rest your mental creative muscles to recuperate.
#shortfilm #CreatorsAndCorporateRoundTable #emarkzambia #shortfilm🎞📽⚡️
Creator & Corporate Roundtable🤝
We are bridging the gap; because content creator visibility is no longer the problem-positioning, structure and value creation are.
Thank you to our amazing panelists @chishimbamu@chichiprgirl@dalitso26@kennyroc we have walked away with so many gems!
📌Watch this space😉
Behind every major brand campaign is someone who understands both the message and the market.
@dalitso26 brings that lens to the table. As Senior Manager of Brand & Communications at @mtnzambia , he’s navigated what it means to connect a corporate giant to real people and real creators.
His seat at the Roundtable is one you don’t want to miss.
We can’t wait to see you tomorrow at 10:00 AM!
#imagineaconnectedworld
#partnershipforimpact
#creatorcommunity
#creatorsndcorporateroundtable
The conversation around bridging the gap between brands and creators needs voices who truly understand both sides and Chishimba Musonda is exactly that voice.
As Managing Director of @dentsuzm , one of the world’s leading marketing agencies, Chishimba brings a depth of strategic insight that few can match.
Her leadership and understanding of what it takes to position yourself powerfully in a crowded market is second to none.
We are looking forward to hearing her unpack what it really means to close the gap and how creators and businesses alike can position themselves not just to compete, but to lead.
#imagineaconnectedworld
#partnershipforimpact
#creatorcommunity
#creatorsndcorporateroundtable
