Valextra
Tokyo, Mitsukoshi Ginza
Pop-Up Store 2026
@valextra
Simple shapes and curated details reflect the concept of this pop-up concept and Valextra’s meticulous attention to details and quality. The choice of ALPI’s intarsia veneer Grada Rosa, designed by Patricia Urquiola, nods to Milanese architecture, colours and shapes. Its tones are harmonized to create a balanced geometrical composition shifting from pale to dark pink, all the way to the beige of oak.
A unique yet simple concept and design with a limited selection of materials which evoke quality and elegance simultaneously, reminding of Valextra’s simple shapes and its hometown Milan’s architectural landscape.
Task: Creative Design, Project Management
Photography:
@shokogram
#retaildesign #popupdesign #tokyo #valextra #yarostudio
