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@wtf.able

WTF is the creative practice of @ableparris .
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✨✨✨The Resilience Issue✨✨✨ Thank you to the incredible individuals who trusted me to capture and share their incredible stories. ❤️ Stories of Resilience @therealsloanleo Nikita & Max (not on IG) @colbay @wardrobebreakdown Creative Director + Photographer Me Editorial Design @wtf.able Copy Editor @ghb5
17 2
1 year ago
“Perhaps resilience isn’t a characteristic, but rather an acknowledgment of the ways we sustain, and the ways we thrive.” This quote from my interview with Sloan Leo Cowan—a dear friend and remarkable facilitator, community designer, industry leader, and artist—continues to resonate deeply with me. Sloan’s words offer a generous and nurturing framework for how we inhabit our lives in all their forms, expressions, and seasons. They present a challenge: to practice this understanding by rejecting the false expectations of our society and instead embrace ourselves and our communities. The Resilience issue, the fifth in my editorial magazine series, explores these themes of loss, grief, fortitude, perseverance, and creativity. Across 115 pages, it celebrates moments of joy and release through compelling interviews and vibrant editorials. This issue serves as a love letter to New York City and my creative community, reflecting the beauty and strength found in collective resilience. The magazine’s release also marks the 5th anniversary of Analog is Heavy, commemorated with a pop-up at the iconic CASA MAGAZINE in West Village, and a gallery show in Chinatown that celebrates this journey and the people who have shaped it.
43 6
1 year ago
Logo for a breast cancer awareness campaign for Susan G. Komen organization. Black women are 40% more likely to die from breast cancer than white women, yet they are often erased from the messaging about breast cancer. This project was done while I was head of design at Translation, and while I’m super proud of the work, the client went with an amazing script treatment (with a hidden breast in it btw) that was designed by a designer on my team at the time, the amazing @gdumont
4 0
3 years ago
Identity for a breast cancer awareness campaign for Susan G. Komen organization. Black women are 40% more likely to die from breast cancer than white women, yet they are often erased from the messaging about breast cancer. This project was done while I was head of design at Translation, and while I’m super proud of the work, the client went with an amazing script treatment (with a hidden breast in it btw) that was designed by a designer on my team at the time, the amazing @gdumont
25 1
3 years ago
Logo for a breast cancer awareness campaign for Susan G. Komen organization. Black women are 40% more likely to die from breast cancer than white women, yet they are often erased from the messaging about breast cancer. This project was done while I was head of design at Translation, and while I’m super proud of the work, the client went with an amazing script treatment (with a hidden breast in it btw) that was designed by a designer on my team at the time, the amazing @gdumont
5 0
3 years ago
Identity for Code3 a few years ago. I was surprised by the brief: to design something like a military insignia, but I think it came out nice.
5 0
3 years ago
Identity for Code3 a few years ago. I was surprised by the brief: to design something like a military insignia, but I think it came out nice.
9 1
3 years ago
Identity for Code3 a few years ago. I was surprised by the brief: to design something like a military insignia, but I think it came out nice.
13 0
3 years ago
In 2020, just before the pandemic hit, my pal @zaidalasady hired me for a couple of projects at Illumination, one of which was to develop the main brand a bit. Part of my proposal was to change Illumination’s attribution to their films from “Illumination presents” to “Illumination’s”. It’s a change that would give clarity and balance to their film titles. COVID ruined so many things. 😩 #minions #branddesign #typography
12 0
3 years ago
In 2020, just before the pandemic hit, my pal @zaidalasady hired me for a couple of projects at Illumination, one of which was to develop the main brand a bit. Part of my proposal was to change Illumination’s attribution to their films from “Illumination presents” to “Illumination’s”. It’s a change that would give clarity and balance to their film titles. (You can see a before/after on the next post.) COVID ruined so many things. 😩 #minions #branddesign #typography
17 2
3 years ago
In 2020, just before the pandemic hit, my pal @zaidalasady hired me for a couple of projects at Illumination, one of which was to develop the main brand a bit. And, in anticipation with the launch of the new Minions movie that was to be released (it ended up being delayed 2 years until theaters reopened 😢), ways to improve their social design system. Part of my proposal was to use @ohnotypeco ’s fonts, Obviously and Vulf Mono, which are perfect compliments to the Minions world. COVID ruined so many things. 😩 #minions #branddesign #typography
9 0
3 years ago
In 2020, just before the pandemic hit, my pal @zaidalasady hired me for a couple of projects at Illumination, one of which was to develop the main brand a bit. And, in anticipation with the launch of the new Minions movie that was to be released (it ended up being delayed 2 years until theaters reopened 😢), ways to improve their social design system. Part of my proposal was to use @ohnotypeco ’s font, Obviously, which is the perfect compliment to the Minions world. (I also used Vulf Mono, which you can see in another post) COVID ruined so many things. 😩 #minions #branddesign #typography
7 0
3 years ago