Two words: Thought Matter. The significance of that may not be immediately apparent to everyone, but itâs especially meaningful to me.
In 2024, when I started working with
@jessiejmcguire and the team on a few projects, the first was to rebrand the studio, then called âThoughtMatter.â The logo above and the accompanying rebrand marked, literally and figuratively, the change.
Separating the words reflected the clarity, vision, and flexibility the studio would claim in its work. The icon represents the ânever settleâ spirit of the studio.
@thoughtmatter is independent, and that holds real value these days. Holding companies buying holding companies buying agencies is alarming. Creativity doesnât run like a hedge fund.
Leading creative here has been one of the greatest opportunities of my career. I get to work with partners who arenât interested in being first to something just for the headline, but to create impact. In culture, in business, and more importantly, in communities. We design to meet the moment, and there is a lot of work to be doneâŚ