Hey there! 👋 Allow us to formally introduce ourselves. We’re World Trade Center Utah, aka your new best friend when it comes to international business.
Swipe to learn what the hype is all about. 👉
Companies often ask us, "Why should I think international when I'm still growing in U.S. markets?" Before you decide going global isn't for you, consider the following:
📈 How can you prepare for future growth?
🔍 Where can you find the best product-market fit?
⚖️ How can you minimize risk and optimize your supply chain?
Believe it or not, expanding overseas can help you address all three questions. Swipe to debunk some common myths about going global. 👉
We could tell you about 'leveraging synergies' and 'optimizing global touchpoints,' but let’s be real — who talks like that? Instead, here’s the no-nonsense version of what we do at WTC Utah. ✨
The 2026 Crossroads of the World International Trade Summit has wrapped, but the conversations — and the work behind them — continue.
Co-hosted with @zionsbank , this year’s summit brought together business leaders, diplomats, policymakers, and global experts for two days of conversations on trade, tariffs, AI, economic uncertainty, and the forces shaping international business today.
From early mornings to late nights, teams from WTC Utah and Zions Bank put in the work to make every detail count — supporting speakers and guests, coordinating logistics, capturing content, and helping create a meaningful experience for attendees.
But the conversation doesn’t end when the stage lights go down. Stay tuned as we share highlights, insights, and moments from the summit.
Our 2026 Crossroads of the World International Trade Summit, hosted with @zionsbank has officially wrapped — but the conversations from the past two days are still echoing.
From trade and geopolitics to innovation and leadership, this year’s summit brought together business leaders, policymakers, and global experts to discuss what’s next for Utah and the international economy.
One standout discussion featured Robert Lighthizer, Jesús Seade, and Mary Ng — leaders who helped shape and implement USMCA — sharing perspectives on North American competitiveness and the future of global trade. We also heard from Peter Zeihan (@zeihanongeopolitics ), Walter Russell Mead, and Bret Stephens on the geopolitical and economic forces reshaping the world today.
Additional highlights included insights from Robert Spendlove and Harris Simmons on Utah’s growing global competitiveness. Reed Hastings, co-founder and chairman of @netflix , spoke about innovation and embracing uncertainty in business, while global brand strategist Gordon Bowen shared what makes brands iconic and why authentic audience connection matters.
One line from Bowen captured the spirit of the summit: “I believe anything is possible for this state because of the people in it and the geography of it.”
We’re grateful to Zions Bank for helping grow the Crossroads Trade Summit into a platform for global dialogue, business connection, and big ideas shaping Utah’s future.
As the world looks for stability, Utah continues to stand out — not just because of our economy, but because of our people.
At the Crossroads of the World Summit hosted by Zions Bank and World Trade Center Utah, we talked about what sets Utah apart in a time of uncertainty.
As America prepares to celebrate 250 years, Utah has an opportunity to show what freedom, responsibility, generosity, and steady work can build.
We’ve wrapped on day 1 of the Crossroads of the World International Trade Summit, hosted with @zionsbank 🎬
We heard from Harris Simmons and Ian Bremmer about the current economic state of the world and what rising tensions could mean for the future of local and global businesses. General Eric Strong also provided insights into the U.S.-Iran conflict and the potential outcomes and responses businesses and policymakers should be watching closely.
Jeremy Utley launched into the emerging AI landscape and how businesses should be strategically implementing new tech into their operations to maximize productivity. Peter Huntsman followed with a discussion on the future of energy.
Follow along for continued conversations in global trade, tariffs, emerging markets and more.
World Trade Month is here, and this week we’re hosting the Zions Bank Crossroads of the World International Trade Summit in partnership with World Trade Center Utah.
Stay tuned as we bring you insights from global leaders and top business minds throughout the week.
At the beginning of April, WTC Utah attended the One Kind Act a Day 2026 Kindness Summit.
It was a day full of encouragement, inspiration, and empowerment. We heard from many wonderful guest speakers, including co-chair on our board of directors, Natalie Gochnour. The Kindness Summit was an important reminder about integrating empathy and understanding into the workplace.
Many businesses can be successful. Most important are the legacies they leave behind💙❤️
🏔️ Grüße aus WTC Utah!
We recently led a trade mission to Germany and Switzerland with @businessutah and @govcox , connecting Utah businesses with global leaders in innovation, manufacturing, and tech.
From facility tours to Hannover Messe, the focus was clear: build relationships, explore new markets, and position Utah on the global stage.
Interested in joining a future trip? Let’s connect.
Utah’s trade mission to Switzerland and Germany has wrapped — and the takeaway is clear: strong economies are built through deliberate action and strong connection.
From hands-on talent pipelines at ETH Zürich and real-world innovation at Switzerland Innovation Park, we saw how education and industry align to drive impact.
We also saw how global partnerships power Utah at home — with @doppelmayr.usa and @garaventa.official supporting our ski industry and @stadler_rail investing in local jobs and transit.
In Germany, connections at @hannover_messe and continued collaboration with @saarland_de are helping to position Utah in emerging sectors such as AI, quantum, and aerospace.
Global relationships and learning. Local impact. That’s how Utah continues to grow.
#Utah #Switzerland #Germany #Trade #Innovation
When trade policy takes center stage, Utah is in the room.
At a recent House Ways and Means hearing, Congressman Blake Moore recognized WTC Utah as a trusted voice on tariffs and trade — a moment that reflects Utah’s growing role globally.
With the USMCA review ahead, we’re bringing the conversation home at our Crossroads of the World Summit.
Utah businesses: this is one to watch.
